Real time insider trading transaction history:
- Insiders are prohibited from making short-swing profits by trading their shares within 6 months of the registration or acquiring the shares.
- Shares are not adjusted for stock split.
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
- Peter Lynch
What is insider trading>>

Common stock purchase or sale:
Transaction Date |
Reported DateTime |
Company | Symbol | Insider Relationship |
Shares Traded |
Average Price |
Total Amount |
Shares Owned |
Filing |
2022-03-03 Purchase |
2022-03-07 4:00 pm |
Purple Innovation Inc. | PRPL | ZIER DAWN M. Director |
20,000 | $6.95 | $139,000 | 24,442 (Direct) |
View |
2021-12-31 Purchase |
2022-01-04 4:28 pm |
Purple Innovation Inc. | PRPL | Coliseum Capital Management LLC Shackelton Christopher S Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Gray Adam Coliseum Capital Co-Invest III L.P. Director 10% Owner |
310,000 | $13.25 | $4,107,500 | 16,805,253 (Indirect) |
View |
2021-12-28 Purchase |
2021-12-29 4:51 pm |
Purple Innovation Inc. | PRPL | Coliseum Capital Management LLC Shackelton Christopher S Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Gray Adam Coliseum Capital Co-Invest III L.P. Director 10% Owner |
120,000 | $13.52 | $1,622,400 | 16,495,253 (Indirect) |
View |
2021-12-23 Purchase |
2021-12-28 4:23 pm |
Purple Innovation Inc. | PRPL | Coliseum Capital Management LLC Shackelton Christopher S Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Gray Adam Coliseum Capital Co-Invest III L.P. Director 10% Owner |
594,478 | $13.72 | $8,155,371 | 16,375,253 (Indirect) |
View |
2021-12-16 Purchase |
2021-12-20 9:07 pm |
Purple Innovation Inc. | PRPL | Coliseum Capital Management LLC Shackelton Christopher S Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Coliseum Capital Co-Invest III L.P. Gray Adam Director 10% Owner |
7,541,863 | $11.29 | $85,149,945 | 15,780,775 (Indirect) |
View |
2021-12-16 Purchase |
2021-12-20 4:00 pm |
Purple Innovation Inc. | PRPL | McGarvey Casey Kale Chief Legal Officer |
47,700 | $10.48 | $500,130 | 47,700 (Direct) |
View |
2021-06-07 Sale |
2021-06-15 12:57 pm |
Purple Innovation Inc. | PRPL | Anthos Pano Director |
17,241 | $29.05 | $500,927 | 9,033 (Direct) |
View |
2021-05-25 Sale |
2021-05-25 8:19 pm |
Purple Innovation Inc. | PRPL | Anthos Pano Director |
528 | $30.85 | $16,289 | 26,274 (Direct) |
View |
2021-05-21 Sale |
2021-05-25 4:16 pm |
Purple Innovation Inc. | PRPL | Coliseum Capital Management LLC Shackelton Christopher S Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Coliseum Co-Invest Debt Fund L.P. Coliseum Capital Co-Invest III L.P. Gray Adam Director 10% Owner |
7,308,792 | $30 | $219,263,760 | 8,238,912 (Indirect) |
View |
2021-03-31 Purchase |
2021-04-01 4:13 pm |
Purple Innovation Inc. | PRPL | Kiedaisch Gary Alan Director |
5,000 | $29.96 | $149,800 | 45,474 (Direct) |
View |
2021-03-05 Sale |
2021-03-09 4:15 pm |
Purple Innovation Inc. | PRPL | Coliseum Capital Management LLC Shackelton Christopher S Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Coliseum Co-Invest Debt Fund L.P. Coliseum Capital Co-Invest III L.P. Gray Adam Director 10% Owner |
876,207 | $37.95 | $33,252,056 | 15,544,735 (Indirect) |
View |
2021-01-25 Sale |
2021-01-26 5:58 pm |
Purple Innovation Inc. | PRPL | McGarvey Casey Kale Chief Legal Officer |
55,000 | $40.52 | $2,228,875 | 95,000 (Direct) |
View |
2020-11-23 Sale |
2020-12-01 6:09 pm |
Purple Innovation Inc. | PRPL | Anthos Pano Director |
9,000 | $28.51 | $256,624 | 24,418 (Direct) |
View |
2020-11-18 Sale |
2020-11-19 3:03 pm |
Purple Innovation Inc. | PRPL | Legg John A. Chief Operating Officer |
15,000 | $30.14 | $452,100 | 212,980 (Direct) |
View |
Stock options: Exercise, Award, Grant, Conversion
Transaction Date |
Reported DateTime |
Exercisable Expiration |
Company | Symnbol | Insider Relationship |
Shares Traded |
Conversion Price |
Shares Owned |
Filing |
2022-03-03 Exercise |
2022-03-07 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | DeMartini Robert CEO |
7,936 | $0 | 47,616 (Direct) |
View |
2022-02-03 Exercise |
2022-02-04 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | DeMartini Robert Acting CEO |
7,936 | $0 | 47,616 (Direct) |
View |
2021-08-19 Option Award |
2021-12-22 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | NUSSBAUM BENNETT Interim CFO |
40,000 | $0 | 40,000 (Direct) |
View |
2021-12-15 Option Award |
2021-12-17 4:07 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | DeMartini Robert Acting CEO |
47,616 | $0 | 47,616 (Direct) |
View |
2021-11-11 Option Award |
2021-11-15 09:15 am |
N/A N/A |
Purple Innovation Inc. | PRPL | Roddy Jack Chief People Officer |
18,659 | $0 | 18,659 (Direct) |
View |
2021-10-01 Option Award |
2021-10-04 4:09 pm |
N/A 2026-10-01 |
Purple Innovation Inc. | PRPL | Megibow Joseph B Chief Executive Officer |
179,340 | $0 | 279,340 (Direct) |
View |
2021-08-11 Option Award |
2021-09-03 12:19 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | White Verdi Ray III Chief Retail Officer |
6,892 | $0 | 6,892 (Direct) |
View |
2021-08-11 Option Award |
2021-09-03 12:19 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | McGarvey Casey Kale Chief Legal Officer |
8,731 | $0 | 8,731 (Direct) |
View |
2021-08-11 Option Award |
2021-09-03 12:18 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Legg John A. Chief Operating Officer |
8,731 | $0 | 8,731 (Direct) |
View |
Ownership |
2021-09-02 4:37 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Ulrich George Turner Principal Accounting Officer |
0 | $0 | 27,054 (Direct) |
View |
2021-05-28 Option Award |
2021-05-28 7:34 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Varni Patrice Ann Chief Marketing Officer |
12,856 | $0 | 12,856 (Direct) |
View |
2021-05-21 Option Award |
2021-05-26 5:49 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | DICAMILLO GARY T Director |
3,308 | $0 | 83,085 (Direct) |
View |
2021-03-15 Gift |
2021-05-26 11:10 am |
N/A N/A |
Purple Innovation Inc. | PRPL | ZEPF PAUL J Director |
3,918 | $0 | 62,831 (Direct) |
View |
2021-05-21 Option Award |
2021-05-26 11:10 am |
N/A N/A |
Purple Innovation Inc. | PRPL | ZEPF PAUL J Director |
3,817 | $0 | 62,831 (Direct) |
View |
2021-05-21 Option Award |
2021-05-25 8:23 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Kiedaisch Gary Alan Director |
2,969 | $0 | 48,443 (Direct) |
View |
2021-05-21 Option Award |
2021-05-25 8:22 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | HOLLINGSWORTH CLAUDIA Director |
2,969 | $0 | 23,886 (Indirect) |
View |
2021-05-21 Option Award |
2021-05-25 8:20 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | ZIER DAWN M. Director |
2,969 | $0 | 4,442 (Direct) |
View |
2021-05-25 Exercise |
2021-05-25 8:19 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Anthos Pano Director |
1,415 | $11.5 | 26,274 (Direct) |
View |
2021-05-25 Exercise |
2021-05-25 8:19 pm |
2021-05-25 2023-02-02 |
Purple Innovation Inc. | PRPL | Anthos Pano Director |
2,830 | $0 | 26,274 (Direct) |
View |
2021-05-21 Option Award |
2021-05-25 8:19 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Anthos Pano Director |
2,969 | $0 | 26,274 (Direct) |
View |
2021-05-21 Option Award |
2021-05-25 4:16 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Coliseum Capital Management LLC Shackelton Christopher S Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Coliseum Co-Invest Debt Fund L.P. Coliseum Capital Co-Invest III L.P. Gray Adam Director 10% Owner |
2,969 | $0 | 8,238,912 (Indirect) |
View |
2021-03-05 Exercise |
2021-03-09 4:15 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Coliseum Capital Management LLC Shackelton Christopher S Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Coliseum Co-Invest Debt Fund L.P. Coliseum Capital Co-Invest III L.P. Gray Adam Director 10% Owner |
2,891,249 | $11.5 | 15,544,735 (Indirect) |
View |
2021-03-05 Exercise |
2021-03-09 4:15 pm |
2021-03-05 2023-02-02 |
Purple Innovation Inc. | PRPL | Coliseum Capital Management LLC Shackelton Christopher S Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Coliseum Co-Invest Debt Fund L.P. Coliseum Capital Co-Invest III L.P. Gray Adam Director 10% Owner |
5,782,500 | $0 | 15,544,735 (Indirect) |
View |
2021-01-25 Conversion |
2021-01-26 5:58 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | McGarvey Casey Kale Chief Legal Officer |
55,000 | $0 | 95,000 (Direct) |
View |
2020-12-29 Ownership |
2021-01-11 1:07 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Anthos Pano Director |
2,000 | $0 | 22,418 (Direct) |
View |
2020-12-30 Ownership |
2021-01-07 1:13 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | McGarvey Casey Kale Chief Legal Officer |
22,258 | $0 | 150,000 (Direct) |
View |
2020-12-01 Option Award |
2020-12-02 11:13 am |
N/A N/A |
Purple Innovation Inc. | PRPL | ZEPF PAUL J Director |
141 | $0 | 62,932 (Direct) |
View |
2020-11-30 Option Award |
2020-12-01 5:35 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | ZIER DAWN M. Director |
1,473 | $0 | 1,473 (Direct) |
View |
2020-11-13 Option Award |
2020-11-23 4:15 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Coliseum Capital Management LLC Shackelton Christopher S Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Coliseum Co-Invest Debt Fund L.P. Coliseum Capital Co-Invest III L.P. Gray Adam Director 10% Owner |
908 | $0 | 13,529,693 (Indirect) |
View |
2020-11-18 Exercise |
2020-11-19 3:03 pm |
N/A 2024-02-21 |
Purple Innovation Inc. | PRPL | Legg John A. Chief Operating Officer |
15,000 | $0 | 212,980 (Direct) |
View |
2020-11-18 Exercise |
2020-11-19 3:03 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Legg John A. Chief Operating Officer |
15,000 | $5.75 | 212,980 (Direct) |
View |