Real time insider trading transaction history:
- Insiders are prohibited from making short-swing profits by trading their shares within 6 months of the registration or acquiring the shares.
- Shares are not adjusted for stock split.
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
- Peter Lynch
What is insider trading>>

Common stock purchase or sale:
Transaction Date |
Reported DateTime |
Company | Symbol | Insider Relationship |
Shares Traded |
Average Price |
Total Amount |
Shares Owned |
Filing |
2022-05-24 Purchase |
2022-05-26 4:55 pm |
Purple Innovation Inc. | PRPL | Roddy Jack Chief People Officer |
3,000 | $4.45 | $13,350 | 12,000 (Direct) |
View |
2022-05-24 Purchase |
2022-05-26 4:47 pm |
Purple Innovation Inc. | PRPL | Coliseum Capital Management LLC Shackelton Christopher S Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Gray Adam Coliseum Capital Co-Invest III L.P. Director 10% Owner |
1,676,674 | $4.6597 | $7,812,819 | 40,854,130 (Indirect) |
View |
2022-05-19 Purchase |
2022-05-20 8:23 pm |
Purple Innovation Inc. | PRPL | Coliseum Capital Management LLC Shackelton Christopher S Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Gray Adam Coliseum Capital Co-Invest III L.P. Director 10% Owner |
778,000 | $4.8526 | $3,775,360 | 39,177,456 (Indirect) |
View |
2022-05-17 Purchase |
2022-05-19 4:50 pm |
Purple Innovation Inc. | PRPL | Roddy Jack Chief People Officer |
6,000 | $4.85 | $29,100 | 9,000 (Direct) |
View |
2022-03-31 Purchase(A) |
2022-05-19 3:56 pm |
Purple Innovation Inc. | PRPL | Anthos Pano Director |
3,278 | $6.0147 | $19,716 | 11,973 (Direct) |
View |
2020-11-23 Sale(A) |
2022-05-19 3:55 pm |
Purple Innovation Inc. | PRPL | Anthos Pano Director |
9,000 | $28.51 | $256,624 | 24,080 (Direct) |
View |
2022-05-16 Purchase |
2022-05-18 8:01 pm |
Purple Innovation Inc. | PRPL | Coliseum Capital Management LLC Shackelton Christopher S Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Gray Adam Coliseum Capital Co-Invest III L.P. Director 10% Owner |
3,354,784 | $4.6599 | $15,632,797 | 38,399,456 (Indirect) |
View |
2022-05-13 Purchase |
2022-05-16 7:05 pm |
Purple Innovation Inc. | PRPL | Roddy Jack Chief People Officer |
3,000 | $4.4 | $13,200 | 3,000 (Direct) |
View |
2022-05-12 Purchase |
2022-05-16 4:22 pm |
Purple Innovation Inc. | PRPL | Coliseum Capital Management LLC Shackelton Christopher S Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Gray Adam Coliseum Capital Co-Invest III L.P. Director 10% Owner |
4,098,927 | $3.9035 | $16,000,280 | 35,026,725 (Indirect) |
View |
2022-03-31 Purchase |
2022-04-04 4:00 pm |
Purple Innovation Inc. | PRPL | Anthos Pano Director |
3,278 | $6.0147 | $19,716 | 29,552 (Direct) |
View |
2022-03-30 Purchase |
2022-03-31 4:59 pm |
Purple Innovation Inc. | PRPL | Coliseum Capital Management LLC Shackelton Christopher S Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Gray Adam Coliseum Capital Co-Invest III L.P. Director 10% Owner |
650,000 | $6.47 | $4,205,500 | 30,927,798 (Indirect) |
View |
2022-03-07 Purchase |
2022-03-09 4:00 pm |
Purple Innovation Inc. | PRPL | ZEPF PAUL J Director |
10,000 | $6.669 | $66,690 | 72,831 (Direct) |
View |
2022-03-04 Purchase |
2022-03-08 4:00 pm |
Purple Innovation Inc. | PRPL | Kiedaisch Gary Alan Director |
30,000 | $6.9412 | $208,237 | 78,443 (Direct) |
View |
2022-03-03 Purchase |
2022-03-07 6:39 pm |
Purple Innovation Inc. | PRPL | Coliseum Capital Management LLC Shackelton Christopher S Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Gray Adam Coliseum Capital Co-Invest III L.P. Director 10% Owner |
6,472,545 | $7.2084 | $46,656,550 | 23,277,798 (Indirect) |
View |
Stock options: Exercise, Award, Grant, Conversion
Transaction Date |
Reported DateTime |
Exercisable Expiration |
Company | Symnbol | Insider Relationship |
Shares Traded |
Conversion Price |
Shares Owned |
Filing |
2022-06-02 Option Award(A) |
2022-06-13 5:48 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | DeMartini Robert CEO |
187,060 | $0 | 410,000 (Direct) |
View |
2022-06-06 Option Award |
2022-06-08 1:21 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | HAYNOR ERIC SCOTT Chief Operating Officer |
107,758 | $0 | 107,758 (Direct) |
View |
2022-06-02 Option Award |
2022-06-03 5:19 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | DeMartini Robert CEO |
187,060 | $0 | 410,000 (Direct) |
View |
2022-06-01 Tax Withholding |
2022-06-01 9:30 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Varni Patrice Ann Chief Marketing Officer |
76 | $4.775 | 21,389 (Direct) |
View |
2022-05-28 Exercise |
2022-06-01 9:30 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Varni Patrice Ann Chief Marketing Officer |
3,484 | $0 | 21,389 (Direct) |
View |
2022-05-28 Tax Withholding |
2022-06-01 9:30 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Varni Patrice Ann Chief Marketing Officer |
1,049 | $6.02 | 21,389 (Direct) |
View |
2022-05-26 Option Award |
2022-05-31 2:04 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | White Verdi Ray III Chief Retail Officer |
35,112 | $0 | 30,328 (Direct) |
View |
2022-05-26 Option Award |
2022-05-31 1:09 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Roddy Jack Chief People Officer |
74,086 | $0 | 74,086 (Direct) |
View |
2022-05-26 Option Award |
2022-05-31 12:46 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | McGarvey Casey Kale Chief Legal Officer |
44,452 | $0 | 44,452 (Direct) |
View |
2022-05-26 Option Award |
2022-05-31 12:43 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Varni Patrice Ann Chief Marketing Officer |
46,365 | $0 | 46,365 (Direct) |
View |
2021-05-28 Option Award(A) |
2022-05-31 11:20 am |
N/A N/A |
Purple Innovation Inc. | PRPL | Varni Patrice Ann Chief Marketing Officer |
12,865 | $0 | 12,865 (Direct) |
View |
2021-08-11 Exercise |
2022-05-24 3:24 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Ulrich George Turner Principal Accounting Officer |
1,262 | $0 | 1,895 (Direct) |
View |
2022-05-17 Option Award |
2022-05-19 7:34 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Anthos Pano Director |
17,947 | $0 | 29,920 (Direct) |
View |
2022-05-17 Option Award |
2022-05-19 7:33 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | HOLLINGSWORTH CLAUDIA Director |
17,947 | $0 | 41,833 (Indirect) |
View |
2022-05-17 Option Award |
2022-05-19 7:32 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | ZEPF PAUL J Director |
23,075 | $0 | 95,906 (Direct) |
View |
2022-05-17 Option Award |
2022-05-19 7:31 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | DICAMILLO GARY T Director |
19,998 | $0 | 103,083 (Direct) |
View |
2022-05-17 Option Award |
2022-05-19 7:30 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | ZIER DAWN M. Director |
17,947 | $0 | 42,389 (Direct) |
View |
2022-05-17 Option Award |
2022-05-18 8:01 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Coliseum Capital Management LLC Shackelton Christopher S Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Gray Adam Coliseum Capital Co-Invest III L.P. Director 10% Owner |
17,947 | $0 | 38,399,456 (Indirect) |
View |
2022-05-12 Option Award |
2022-05-18 5:25 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | HUTCHINGS JEFFREY LAYNE Chief Innovation Officer |
84,229 | $0 | 84,229 (Direct) |
View |
2022-04-03 Exercise |
2022-04-05 4:02 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | DeMartini Robert CEO |
7,936 | $0 | 23,808 (Direct) |
View |
2022-03-29 Other |
2022-03-29 4:23 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Coliseum Capital Management LLC Shackelton Christopher S Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Gray Adam Coliseum Capital Co-Invest III L.P. Director 10% Owner |
7,000,000 | $6.1 | 37,277,798 (Indirect) |
View |
2022-03-25 Option Award |
2022-03-29 4:01 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | DeMartini Robert CEO |
1,000,000 | $0 | 1,000,000 (Direct) |
View |
2022-03-15 Exercise |
2022-03-17 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | McGarvey Casey Kale Chief Legal Officer |
1,018 | $0 | 50,756 (Direct) |
View |
2022-03-15 Tax Withholding |
2022-03-17 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Legg John A. Chief Operating Officer |
353 | $6.81 | 5,683 (Direct) |
View |
2022-03-15 Exercise |
2022-03-17 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Legg John A. Chief Operating Officer |
1,018 | $0 | 5,683 (Direct) |
View |
2022-03-15 Tax Withholding |
2022-03-17 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | White Verdi Ray III Chief Retail Officer |
279 | $6.81 | 2,133 (Direct) |
View |
2021-08-11 Exercise |
2022-03-17 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | White Verdi Ray III Chief Retail Officer |
1,608 | $0 | 2,133 (Direct) |
View |