Real time insider trading transaction history:
- Insiders are prohibited from making short-swing profits by trading their shares within 6 months of the registration or acquiring the shares.
- Shares are not adjusted for stock split.
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
- Peter Lynch
What is insider trading>>

Common stock purchase or sale:
Transaction Date |
Reported DateTime |
Company | Symbol | Insider Relationship |
Shares Traded |
Average Price |
Total Amount |
Shares Owned |
Filing |
2024-06-26 Purchase |
2024-06-28 6:14 pm |
Purple Innovation Inc. | PRPL | DeMartini Robert Chief Executive Officer |
200,000 | $1.0183 | $203,656 | 663,669 (Direct) |
View |
2023-05-15 Purchase |
2023-05-17 08:02 am |
Purple Innovation Inc. | PRPL | DeMartini Robert CEO |
50,000 | $2.9733 | $148,665 | 240,474 (Direct) |
View |
Stock options: Exercise, Award, Grant, Conversion
Transaction Date |
Reported DateTime |
Exercisable Expiration |
Company | Symnbol | Insider Relationship |
Shares Traded |
Conversion Price |
Shares Owned |
Filing |
2025-03-31 Exercise |
2025-04-02 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | DeMartini Robert Chief Executive Officer |
80,386 | $0 | 1,040,285 (Direct) |
View |
2025-03-31 Tax Withholding |
2025-04-02 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | DeMartini Robert Chief Executive Officer |
23,232 | $0.7592 | 1,040,285 (Direct) |
View |
2025-03-25 Exercise |
2025-03-26 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | DeMartini Robert Chief Executive Officer |
166,667 | $0 | 822,360 (Direct) |
View |
2025-03-25 Tax Withholding |
2025-03-26 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | DeMartini Robert Chief Executive Officer |
48,167 | $0.79 | 822,360 (Direct) |
View |
2025-03-15 Exercise |
2025-03-18 4:02 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | DeMartini Robert Chief Executive Officer |
112,786 | $0 | 760,389 (Direct) |
View |
2025-03-15 Tax Withholding |
2025-03-18 4:02 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | DeMartini Robert Chief Executive Officer |
16,337 | $0.8999 | 760,389 (Direct) |
View |
2024-06-20 Option Award |
2024-06-21 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | DeMartini Robert Chief Executive Officer |
241,157 | $0 | 241,157 (Direct) |
View |
2024-03-25 Exercise |
2024-03-26 08:00 am |
N/A N/A |
Purple Innovation Inc. | PRPL | DeMartini Robert Chief Executive Officer |
166,667 | $0 | 630,336 (Direct) |
View |
2024-03-15 Exercise |
2024-03-19 08:00 am |
N/A N/A |
Purple Innovation Inc. | PRPL | DeMartini Robert Chief Executive Officer |
56,528 | $0 | 410,059 (Direct) |
View |
2023-06-20 Option Award |
2023-06-22 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | DeMartini Robert CEO |
484,528 | $0 | 484,528 (Direct) |
View |
2023-06-16 Option Award |
2023-06-20 10:46 am |
N/A N/A |
Purple Innovation Inc. | PRPL | DeMartini Robert CEO |
590,000 | $0 | 590,000 (Direct) |
View |
2023-04-27 Other |
2023-05-01 4:01 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | DeMartini Robert CEO |
1,905 | $0 | 1,905 (Direct) |
View |
2023-03-25 Exercise |
2023-03-27 4:02 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | DeMartini Robert CEO |
166,666 | $0 | 228,808 (Direct) |
View |
2022-06-02 Option Award(A) |
2023-03-15 3:20 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | DeMartini Robert CEO |
187,060 | $0 | 187,060 (Direct) |
View |
2022-03-25 Option Award(A) |
2022-06-13 5:49 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | DeMartini Robert CEO |
1,000,000 | $0 | 1,000,000 (Direct) |
View |
2022-06-02 Option Award(A) |
2022-06-13 5:48 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | DeMartini Robert CEO |
187,060 | $0 | 410,000 (Direct) |
View |
2022-06-02 Option Award |
2022-06-03 5:19 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | DeMartini Robert CEO |
187,060 | $0 | 410,000 (Direct) |
View |
2022-04-03 Exercise |
2022-04-05 4:02 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | DeMartini Robert CEO |
7,936 | $0 | 23,808 (Direct) |
View |
2022-03-25 Option Award |
2022-03-29 4:01 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | DeMartini Robert CEO |
1,000,000 | $0 | 1,000,000 (Direct) |
View |
2022-03-03 Exercise |
2022-03-07 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | DeMartini Robert CEO |
7,936 | $0 | 47,616 (Direct) |
View |
2022-02-03 Exercise |
2022-02-04 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | DeMartini Robert Acting CEO |
7,936 | $0 | 47,616 (Direct) |
View |
2021-12-15 Option Award |
2021-12-17 4:07 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | DeMartini Robert Acting CEO |
47,616 | $0 | 47,616 (Direct) |
View |