Real time insider trading transaction history:
- Insiders are prohibited from making short-swing profits by trading their shares within 6 months of the registration or acquiring the shares.
- Shares are not adjusted for stock split.
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
- Peter Lynch
What is insider trading>>
Common stock purchase or sale:
| Transaction Date |
Reported DateTime |
Company | Symbol | Insider Relationship |
Shares Traded |
Average Price |
Total Amount |
Shares Owned |
Filing |
| 2024-06-26 Purchase |
2024-06-28 6:14 pm |
Purple Innovation Inc. | PRPL | DeMartini Robert Chief Executive Officer |
200,000 | $1.0183 | $203,656 | 663,669 (Direct) |
View |
| 2024-03-22 Purchase |
2024-03-26 08:00 am |
Purple Innovation Inc. | PRPL | Ulrich George Turner Principal Accounting Officer |
4,000 | $1.5152 | $6,061 | 16,874 (Direct) |
View |
Stock options: Exercise, Award, Grant, Conversion
| Transaction Date |
Reported DateTime |
Exercisable Expiration |
Company | Symnbol | Insider Relationship |
Shares Traded |
Conversion Price |
Shares Owned |
Filing |
| 2025-03-31 Tax Withholding |
2025-04-02 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Ulrich George Turner Principal Accounting Officer |
2,249 | $0.7592 | 41,291 (Direct) |
View |
| 2025-03-31 Exercise |
2025-04-02 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Ulrich George Turner Principal Accounting Officer |
6,576 | $0 | 41,291 (Direct) |
View |
| 2025-03-31 Exercise |
2025-04-02 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Roddy Jack Chief People Officer |
16,881 | $0 | 119,595 (Direct) |
View |
| 2025-03-31 Exercise |
2025-04-02 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | HAYNOR ERIC SCOTT Chief Operating Officer |
21,101 | $0 | 255,237 (Direct) |
View |
| 2025-03-31 Tax Withholding |
2025-04-02 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Vogensen Todd E. Chief Financial Officer |
6,970 | $0.7592 | 96,099 (Direct) |
View |
| 2025-03-31 Exercise |
2025-04-02 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Vogensen Todd E. Chief Financial Officer |
24,116 | $0 | 96,099 (Direct) |
View |
| 2025-03-31 Exercise |
2025-04-02 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | HUTCHINGS JEFFREY LAYNE Chief Innovation Officer |
16,881 | $0 | 92,766 (Direct) |
View |
| 2025-03-31 Tax Withholding |
2025-04-02 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | DeMartini Robert Chief Executive Officer |
23,232 | $0.7592 | 1,040,285 (Direct) |
View |
| 2025-03-31 Exercise |
2025-04-02 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | DeMartini Robert Chief Executive Officer |
80,386 | $0 | 1,040,285 (Direct) |
View |
| 2025-03-31 Tax Withholding |
2025-04-02 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | KERBY JEFFERY SCOTT Chief of Owned Retail |
4,647 | $0.7592 | 87,613 (Direct) |
View |
| 2025-03-31 Exercise |
2025-04-02 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | KERBY JEFFERY SCOTT Chief of Owned Retail |
13,585 | $0 | 87,613 (Direct) |
View |
| 2025-03-25 Tax Withholding |
2025-03-26 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | DeMartini Robert Chief Executive Officer |
48,167 | $0.79 | 822,360 (Direct) |
View |
| 2025-03-25 Exercise |
2025-03-26 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | DeMartini Robert Chief Executive Officer |
166,667 | $0 | 822,360 (Direct) |
View |
| 2025-03-12 Option Award(A) |
2025-03-18 4:04 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | HAYNOR ERIC SCOTT Chief Operating Officer |
350,000 | $0 | 350,000 (Direct) |
View |
| 2025-03-12 Option Award(A) |
2025-03-18 4:03 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | HUTCHINGS JEFFREY LAYNE Chief Innovation Officer |
175,000 | $0 | 175,000 (Direct) |
View |
| 2025-03-14 Tax Withholding |
2025-03-18 4:03 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | McDermott Tricia Chief Legal Officer |
10,176 | $0.8999 | 97,848 (Direct) |
View |
| 2025-03-14 Exercise |
2025-03-18 4:03 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | McDermott Tricia Chief Legal Officer |
36,008 | $0 | 97,848 (Direct) |
View |
| 2025-03-14 Tax Withholding |
2025-03-18 4:03 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Vogensen Todd E. Chief Financial Officer |
12,488 | $0.8999 | 117,142 (Direct) |
View |
| 2025-03-14 Exercise |
2025-03-18 4:03 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Vogensen Todd E. Chief Financial Officer |
43,210 | $0 | 117,142 (Direct) |
View |
| 2025-03-12 Option Award(A) |
2025-03-18 4:03 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Vogensen Todd E. Chief Financial Officer |
450,000 | $0 | 450,000 (Direct) |
View |
| 2025-03-15 Tax Withholding |
2025-03-18 4:03 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | KERBY JEFFERY SCOTT Chief of Owned Retail |
3,142 | $0.8999 | 60,691 (Direct) |
View |
| 2025-03-15 Exercise |
2025-03-18 4:03 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | KERBY JEFFERY SCOTT Chief of Owned Retail |
9,186 | $0 | 60,691 (Direct) |
View |
| 2025-03-15 Tax Withholding |
2025-03-18 4:02 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | DeMartini Robert Chief Executive Officer |
16,337 | $0.8999 | 760,389 (Direct) |
View |
| 2025-03-15 Exercise |
2025-03-18 4:02 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | DeMartini Robert Chief Executive Officer |
112,786 | $0 | 760,389 (Direct) |
View |
| 2025-03-15 Tax Withholding |
2025-03-18 4:02 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Ulrich George Turner Principal Accounting Officer |
3,607 | $0.8999 | 30,104 (Direct) |
View |
| 2025-03-15 Exercise |
2025-03-18 4:02 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Ulrich George Turner Principal Accounting Officer |
10,545 | $0 | 30,104 (Direct) |
View |
| 2025-03-15 Exercise |
2025-03-18 4:02 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | HAYNOR ERIC SCOTT Chief Operating Officer |
14,097 | $0 | 206,031 (Direct) |
View |
| 2025-03-15 Exercise |
2025-03-18 4:02 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | HUTCHINGS JEFFREY LAYNE Chief Innovation Officer |
11,235 | $0 | 53,358 (Direct) |
View |
| 2025-03-12 Option Award(A) |
2025-03-18 4:01 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Roddy Jack Chief People Officer |
175,000 | $0 | 175,000 (Direct) |
View |
| 2025-03-15 Exercise |
2025-03-18 4:01 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Roddy Jack Chief People Officer |
22,165 | $0 | 80,452 (Direct) |
View |
| 2024-03-12 Option Award |
2025-03-14 4:02 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | HAYNOR ERIC SCOTT Chief Operating Officer |
350,000 | $0 | 350,000 (Direct) |
View |
| 2024-03-12 Option Award |
2025-03-14 4:02 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | HUTCHINGS JEFFREY LAYNE Chief Innovation Officer |
175,000 | $0 | 175,000 (Direct) |
View |
| 2024-03-12 Option Award |
2025-03-14 4:01 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Vogensen Todd E. Chief Financial Officer |
450,000 | $0 | 450,000 (Direct) |
View |
| 2024-03-12 Option Award |
2025-03-14 4:01 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Roddy Jack Chief People Officer |
175,000 | $0 | 175,000 (Direct) |
View |
| 2025-03-12 Option Award |
2025-03-13 6:35 pm |
2025-03-12 2025-03-12 |
Purple Innovation Inc. | PRPL | Coliseum Capital Management LLC Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Coliseum Capital Co-Invest III L.P. Gray Adam Shackelton Christopher S Director 10% Owner |
6,229,508 | $0 | 19,672,131 (Indirect) |
View |
| 2024-10-09 Gift |
2025-02-03 07:26 am |
N/A N/A |
Purple Innovation Inc. | PRPL | Peterson Douglas Scott Director |
54,793 | $0 | 3,256,987 (Direct) |
View |
| 2024-11-15 Other |
2025-02-03 07:26 am |
N/A N/A |
Purple Innovation Inc. | PRPL | Peterson Douglas Scott Director |
23,028 | $0 | 3,256,987 (Direct) |
View |
| 2024-10-25 Exercise |
2024-10-25 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Roddy Jack Chief People Officer |
2,177 | $0 | 46,787 (Direct) |
View |
| 2024-06-20 Option Award |
2024-06-21 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | McDermott Tricia Chief Legal Officer |
51,245 | $0 | 51,245 (Direct) |
View |
| 2024-06-20 Option Award |
2024-06-21 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Roddy Jack Chief People Officer |
50,643 | $0 | 50,643 (Direct) |
View |
| 2024-06-20 Option Award |
2024-06-21 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | HUTCHINGS JEFFREY LAYNE Chief Innovation Officer |
50,643 | $0 | 50,643 (Direct) |
View |
| 2024-06-20 Option Award |
2024-06-21 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Ulrich George Turner Principal Accounting Officer |
19,728 | $0 | 19,728 (Direct) |
View |
| 2024-06-20 Option Award |
2024-06-21 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | DeMartini Robert Chief Executive Officer |
241,157 | $0 | 241,157 (Direct) |
View |
| 2024-06-20 Option Award |
2024-06-21 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | KERBY JEFFERY SCOTT Chief of Owned Retail |
40,755 | $0 | 40,755 (Direct) |
View |
| 2024-06-20 Option Award |
2024-06-21 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Krausz Keira Chief Marketing Officer |
56,069 | $0 | 56,069 (Direct) |
View |
| 2024-06-20 Option Award |
2024-06-21 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Vogensen Todd E. Chief Financial Officer |
72,347 | $0 | 72,347 (Direct) |
View |
| 2024-06-20 Option Award |
2024-06-21 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | HAYNOR ERIC SCOTT Chief Operating Officer |
63,303 | $0 | 63,303 (Direct) |
View |
| 2024-06-06 Exercise |
2024-06-07 07:58 am |
N/A N/A |
Purple Innovation Inc. | PRPL | HAYNOR ERIC SCOTT Chief Operating Officer |
12,572 | $0 | 190,409 (Direct) |
View |
| 2024-05-12 Exercise |
2024-05-14 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | HUTCHINGS JEFFREY LAYNE Chief Innovation Officer |
9,827 | $0 | 40,715 (Direct) |
View |