Real time insider trading transaction history:
- Insiders are prohibited from making short-swing profits by trading their shares within 6 months of the registration or acquiring the shares.
- Shares are not adjusted for stock split.
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
- Peter Lynch
What is insider trading>>

Common stock purchase or sale:
Transaction Date |
Reported DateTime |
Company | Symbol | Insider Relationship |
Shares Traded |
Average Price |
Total Amount |
Shares Owned |
Filing |
2020-11-17 Sale |
2020-11-19 09:19 am |
Purple Innovation Inc. | PRPL | White Verdi Ray III Chief Retail Officer |
10,000 | $28.51 | $285,100 | 173,000 (Direct) |
View |
2020-11-09 Sale |
2020-11-09 6:07 pm |
Purple Innovation Inc. | PRPL | Coliseum Capital Management LLC Shackelton Christopher S Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Coliseum Co-Invest Debt Fund L.P. Coliseum Capital Co-Invest III L.P. Gray Adam Director 10% Owner |
536,569 | $30.48 | $16,354,623 | 13,528,785 (Indirect) |
View |
2020-08-24 Sale |
2020-09-30 6:58 pm |
Purple Innovation Inc. | PRPL | White Verdi Ray III Chief Retail Officer |
17,000 | $20.85 | $354,450 | 195,576 (Direct) |
View |
2020-09-22 Sale |
2020-09-30 6:58 pm |
Purple Innovation Inc. | PRPL | Legg John A. Chief Operating Officer |
25,000 | $22.72 | $567,900 | 478,986 (Direct) |
View |
2020-09-28 Sale |
2020-09-28 3:18 pm |
Purple Innovation Inc. | PRPL | ZEPF PAUL J Director |
26,760 | $24.52 | $656,209 | 61,883 (Direct) |
View |
2020-09-23 Sale(A) |
2020-09-28 1:45 pm |
Purple Innovation Inc. | PRPL | Phillips Craig Lee Chief Financial Officer |
100,000 | $23.94 | $2,394,356 | 501,690 (Direct) |
View |
2020-09-23 Sale |
2020-09-25 4:24 pm |
Purple Innovation Inc. | PRPL | Phillips Craig Lee Chief Financial Officer |
100,000 | $23.94 | $2,394,356 | 538,276 (Direct) |
View |
2020-09-23 Sale |
2020-09-25 4:13 pm |
Purple Innovation Inc. | ZEPF PAUL J Director |
73,240 | $24.02 | $1,758,910 | 88,643 (Direct) |
View | |
2020-09-14 Sale(A) |
2020-09-22 4:20 pm |
Purple Innovation Inc. | PRPL | Pearce Terry Vernon Former 10% Owner |
13,600,000 | $18.5 | $251,600,000 | 9,784 (Indirect Direct) |
View |
2020-09-14 Sale(A) |
2020-09-22 4:19 pm |
Purple Innovation Inc. | PRPL | Pearce Tony Marion Former 10% Owner |
13,600,000 | $18.5 | $251,600,000 | 9,784 (Indirect Direct) |
View |
2020-09-15 Sale |
2020-09-17 4:09 pm |
Purple Innovation Inc. | PRPL | ZEPF PAUL J Director |
146,760 | $24.32 | $3,569,250 | 161,883 (Direct) |
View |
2020-09-14 Sale |
2020-09-17 06:09 am |
Purple Innovation Inc. | PRPL | Pearce Tony Marion Former 10% Owner |
13,600,000 | $18.5 | $251,600,000 | 0 (Indirect) |
View |
2020-09-14 Sale |
2020-09-17 06:07 am |
Purple Innovation Inc. | PRPL | Pearce Terry Vernon Former 10% Owner |
13,600,000 | $18.5 | $251,600,000 | 0 (Indirect) |
View |
2020-09-14 Sale |
2020-09-17 06:06 am |
Purple Innovation Inc. | PRPL | InnoHold LLC Former 10% Owner |
13,600,000 | $18.5 | $251,600,000 | 0 (Direct) |
View |
2020-08-20 Sale |
2020-08-24 4:03 pm |
Purple Innovation Inc. | PRPL | InnoHold LLC 10% Owner |
3,150,450 | $20.2 | $63,639,090 | 13,600,000 (Direct) |
View |
2020-08-20 Sale |
2020-08-24 4:03 pm |
Purple Innovation Inc. | PRPL | Pearce Terry Vernon 10% Owner |
3,150,450 | $20.2 | $63,639,090 | 13,600,000 (Indirect) |
View |
2020-08-20 Sale |
2020-08-24 4:02 pm |
Purple Innovation Inc. | PRPL | Pearce Tony Marion 10% Owner |
3,150,450 | $20.2 | $63,639,090 | 13,600,000 (Indirect) |
View |
2020-05-19 Sale |
2020-06-23 4:12 pm |
Purple Innovation Inc. | PRPL | Pearce Tony Marion Co-Director of R&D 10% Owner |
12,407,777 | $10.5 | $130,281,659 | 35,119,305 (Indirect) |
View |
2020-05-19 Sale |
2020-06-23 4:10 pm |
Purple Innovation Inc. | PRPL | Pearce Terry Vernon Co-Director of R&D 10% Owner |
12,407,777 | $10.5 | $130,281,659 | 35,119,305 (Indirect) |
View |
2020-05-19 Sale |
2020-06-23 4:09 pm |
Purple Innovation Inc. | PRPL | InnoHold LLC 10% Owner |
12,407,777 | $10.5 | $130,281,659 | 35,119,305 (Direct) |
View |
2020-06-17 Sale |
2020-06-18 5:32 pm |
Purple Innovation Inc. | PRPL | McGarvey Casey Kale Chief Legal Officer |
300,000 | $17 | $5,100,000 | 172,258 (Direct) |
View |
Stock options: Exercise, Award, Grant, Conversion
Transaction Date |
Reported DateTime |
Exercisable Expiration |
Company | Symnbol | Insider Relationship |
Shares Traded |
Conversion Price |
Shares Owned |
Filing |
2020-11-17 Exercise |
2020-11-19 09:19 am |
N/A 2024-05-10 |
Purple Innovation Inc. | PRPL | White Verdi Ray III Chief Retail Officer |
10,000 | $0 | 173,000 (Direct) |
View |
2020-11-17 Exercise |
2020-11-19 09:19 am |
N/A N/A |
Purple Innovation Inc. | PRPL | White Verdi Ray III Chief Retail Officer |
10,000 | $6.65 | 173,000 (Direct) |
View |
2020-11-13 Option Award |
2020-11-17 11:59 am |
N/A N/A |
Purple Innovation Inc. | PRPL | Kiedaisch Gary Alan Director |
908 | $0 | 40,474 (Direct) |
View |
2020-05-18 Option Award(A) |
2020-11-17 11:56 am |
N/A N/A |
Purple Innovation Inc. | PRPL | Kiedaisch Gary Alan Director |
3,826 | $0 | 39,566 (Direct) |
View |
2020-11-13 Option Award |
2020-11-17 11:51 am |
N/A N/A |
Purple Innovation Inc. | PRPL | ZEPF PAUL J Director |
908 | $0 | 62,791 (Direct) |
View |
2020-11-13 Option Award |
2020-11-17 11:48 am |
N/A N/A |
Purple Innovation Inc. | PRPL | HOLLINGSWORTH CLAUDIA Director |
999 | $0 | 20,917 (Indirect) |
View |
2020-11-13 Option Award |
2020-11-17 11:46 am |
N/A N/A |
Purple Innovation Inc. | PRPL | DICAMILLO GARY T Director |
1,135 | $0 | 79,777 (Direct) |
View |
2020-11-13 Option Award |
2020-11-17 11:45 am |
N/A N/A |
Purple Innovation Inc. | PRPL | Anthos Pano Director |
908 | $0 | 33,170 (Direct) |
View |
2020-11-05 Exercise |
2020-11-09 6:07 pm |
2020-11-05 2024-02-26 |
Purple Innovation Inc. | PRPL | Coliseum Capital Management LLC Shackelton Christopher S Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Coliseum Co-Invest Debt Fund L.P. Coliseum Capital Co-Invest III L.P. Gray Adam Director 10% Owner |
2,613,240 | $0 | 13,528,785 (Indirect) |
View |
2020-11-09 Exercise |
2020-11-09 6:07 pm |
2020-11-09 2023-02-02 |
Purple Innovation Inc. | PRPL | Coliseum Capital Management LLC Shackelton Christopher S Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Coliseum Co-Invest Debt Fund L.P. Coliseum Capital Co-Invest III L.P. Gray Adam Director 10% Owner |
2,844,278 | $0 | 13,528,785 (Indirect) |
View |
2020-11-09 Exercise |
2020-11-09 6:07 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Coliseum Capital Management LLC Shackelton Christopher S Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Coliseum Co-Invest Debt Fund L.P. Coliseum Capital Co-Invest III L.P. Gray Adam Director 10% Owner |
1,422,139 | $11.5 | 13,528,785 (Indirect) |
View |
2020-05-18 Option Award |
2020-10-01 7:15 pm |
N/A 2025-05-18 |
Purple Innovation Inc. | PRPL | Megibow Joseph B Chief Executive Officer |
213,639 | $0 | 213,639 (Direct) |
View |
2020-05-18 Option Award |
2020-10-01 12:05 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Anthos Pano Director |
3,826 | $0 | 32,262 (Direct) |
View |
2020-08-21 Exercise |
2020-09-30 6:58 pm |
N/A 2024-05-10 |
Purple Innovation Inc. | PRPL | White Verdi Ray III Chief Retail Officer |
17,000 | $0 | 195,576 (Direct) |
View |
2020-05-18 Option Award |
2020-09-30 6:58 pm |
N/A 2025-05-18 |
Purple Innovation Inc. | PRPL | White Verdi Ray III Chief Retail Officer |
12,576 | $0 | 195,576 (Direct) |
View |
2020-08-24 Exercise |
2020-09-30 6:58 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | White Verdi Ray III Chief Retail Officer |
17,000 | $6.65 | 195,576 (Direct) |
View |
2020-09-21 Exercise |
2020-09-30 6:58 pm |
N/A 2024-02-21 |
Purple Innovation Inc. | PRPL | Legg John A. Chief Operating Officer |
25,000 | $0 | 478,986 (Direct) |
View |
2020-05-18 Option Award |
2020-09-30 6:58 pm |
N/A 2025-05-18 |
Purple Innovation Inc. | PRPL | Legg John A. Chief Operating Officer |
16,006 | $0 | 478,986 (Direct) |
View |
2020-09-22 Exercise |
2020-09-30 6:58 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Legg John A. Chief Operating Officer |
25,000 | $5.75 | 478,986 (Direct) |
View |
2020-05-18 Option Award |
2020-09-29 6:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | DICAMILLO GARY T Director |
4,782 | $0 | 78,642 (Direct) |
View |
2020-05-18 Option Award |
2020-09-29 2:30 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | HOLLINGSWORTH CLAUDIA Director |
4,208 | $0 | 19,918 (Indirect) |
View |
2020-05-18 Option Award |
2020-09-29 10:10 am |
N/A N/A |
Purple Innovation Inc. | PRPL | Kiedaisch Gary Alan Director |
3,826 | $0 | 19,566 (Direct) |
View |
2020-05-18 Option Award |
2020-09-28 1:47 pm |
N/A 2025-05-18 |
Purple Innovation Inc. | PRPL | McGarvey Casey Kale Chief Legal Officer |
15,777 | $0 | 15,777 (Direct) |
View |
2020-09-23 Exercise(A) |
2020-09-28 1:45 pm |
N/A 2024-10-01 |
Purple Innovation Inc. | PRPL | Phillips Craig Lee Chief Financial Officer |
100,000 | $0 | 501,690 (Direct) |
View |
2020-09-23 Exercise(A) |
2020-09-28 1:45 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Phillips Craig Lee Chief Financial Officer |
100,000 | $8.17 | 501,690 (Direct) |
View |
2020-05-18 Option Award |
2020-09-28 1:43 pm |
N/A 2025-05-18 |
Purple Innovation Inc. | PRPL | Phillips Craig Lee Chief Financial Officer |
18,293 | $0 | 18,293 (Direct) |
View |
2020-09-23 Exercise |
2020-09-25 4:24 pm |
N/A 2024-10-01 |
Purple Innovation Inc. | PRPL | Phillips Craig Lee Chief Financial Officer |
100,000 | $0 | 538,276 (Direct) |
View |
2020-09-23 Exercise |
2020-09-25 4:24 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Phillips Craig Lee Chief Financial Officer |
100,000 | $8.17 | 538,276 (Direct) |
View |
Ownership(A) |
2020-09-03 10:37 am |
N/A N/A |
Purple Innovation Inc. | PRPL | ZEPF PAUL J Director |
0 | $0 | 308,643 (Direct) |
View |
Ownership |
2020-08-26 1:15 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | ZEPF PAUL J Director |
0 | $0 | 304,817 (Direct) |
View |
2020-08-20 Conversion |
2020-08-24 4:03 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | InnoHold LLC 10% Owner |
16,750,450 | $0 | 13,600,000 (Direct) |
View |
2020-08-20 Conversion |
2020-08-24 4:03 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Pearce Terry Vernon 10% Owner |
16,750,450 | $0 | 13,600,000 (Indirect) |
View |
2020-08-20 Conversion |
2020-08-24 4:02 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Pearce Tony Marion 10% Owner |
16,750,450 | $0 | 13,600,000 (Indirect) |
View |
2020-05-19 Conversion |
2020-06-23 4:12 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Pearce Tony Marion Co-Director of R&D 10% Owner |
12,407,777 | $0 | 35,119,305 (Indirect) |
View |
2020-05-19 Conversion |
2020-06-23 4:10 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Pearce Terry Vernon Co-Director of R&D 10% Owner |
12,407,777 | $0 | 35,119,305 (Indirect) |
View |
2020-05-19 Conversion |
2020-06-23 4:09 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | InnoHold LLC 10% Owner |
12,407,777 | $0 | 35,119,305 (Direct) |
View |
2020-06-17 Conversion |
2020-06-18 5:32 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | McGarvey Casey Kale Chief Legal Officer |
300,000 | $0 | 172,258 (Direct) |
View |
2020-05-19 Other |
2020-05-20 9:48 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Coliseum Capital Management LLC Shackelton Christopher S Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Coliseum Co-Invest Debt Fund L.P. Coliseum Capital Co-Invest III L.P. Gray Adam Director 10% Owner |
1,800,000 | $10.5 | 11,829,975 (Indirect) |
View |
2020-05-18 Option Award |
2020-05-20 9:48 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Coliseum Capital Management LLC Shackelton Christopher S Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Coliseum Co-Invest Debt Fund L.P. Coliseum Capital Co-Invest III L.P. Gray Adam Director 10% Owner |
3,826 | $0 | 11,829,975 (Indirect) |
View |
Ownership |
2020-05-20 9:42 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | Coliseum Capital Co-Invest III L.P. See Remarks |
0 | $0 | 1,734,476 (Direct) |
View |