List of insiders holdings for Purple Innovation Inc.:
- Shares directly owned by the insider.
- Shares indirectly owned by the insider.
- Total shares owned by the insider (sum of shares directly and indirectly owned).
- Total market value if available.
- Shares are not adjusted for stock split.
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
- Peter Lynch
What is insider trading>>
| # | Insider Holder Name | Report Date Time |
Shares Owned Directly Indirectly |
Total Shares Owned |
Filing |
| 1 | Coliseum Capital Management LLC Shackelton Christopher S Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Coliseum Co-Invest Debt Fund L.P. Coliseum Capital Co-Invest III L.P. Gray Adam Director 10% Owner |
2025-03-13 18:46:14 | 60,455,908 0 |
60,455,908 | Form 13D |
| 2 | Coliseum Capital Management LLC Coliseum Capital LLC COLISEUM CAPITAL PARTNERS L.P. Coliseum Capital Co-Invest III L.P. Gray Adam Shackelton Christopher S Director 10% Owner |
2025-03-13 18:46:14 | 60,455,908 0 |
60,455,908 | Form 13D |
| 3 | Peterson Douglas Scott Director |
2025-02-03 07:26:28 | 23,028 3,233,959 |
3,256,987 | Form 4 |
| 4 | DeMartini Robert Chief Executive Officer |
2025-04-02 16:00:31 | 1,040,285 0 |
1,040,285 | Form 4 |
| 5 | Global Partner Sponsor I LLC 10% Owner |
2018-03-30 06:03:18 | 670,571 0 |
670,571 | Form 13D |
| 6 | Phillips Craig Lee Chief Financial Officer |
2020-09-28 13:45:15 | 501,690 0 |
501,690 | Form 4/A |
| 7 | Greenhaven Road Investment Management L.P. MVM Funds LLC Greenhaven Road Capital Fund 1 L.P. Greenhaven Road Capital Fund 2 L.P. Miller Scott Stewart 10% Owner |
2019-02-14 15:30:20 | 407,462 0 |
407,462 | Form 13G |
| 8 | Megibow Joseph B Chief Executive Officer |
2021-10-04 16:09:07 | 279,340 0 |
279,340 | Form 4 |
| 9 | HAYNOR ERIC SCOTT Chief Operating Officer |
2025-04-02 16:00:36 | 255,237 0 |
255,237 | Form 4 |
| 10 | DICAMILLO GARY T Director |
2023-08-30 11:03:19 | 158,478 0 |
158,478 | Form 4 |
| 11 | Roddy Jack Chief People Officer |
2025-04-02 16:00:38 | 119,595 0 |
119,595 | Form 4 |
| 12 | McGarvey Casey Kale Chief Legal Officer |
2023-06-22 16:00:51 | 98,565 0 |
98,565 | Form 4 |
| 13 | McDermott Tricia Chief Legal Officer |
2025-03-18 16:03:31 | 97,848 0 |
97,848 | Form 4 |
| 14 | Vogensen Todd E. Chief Financial Officer |
2025-04-02 16:00:35 | 96,099 0 |
96,099 | Form 4 |
| 15 | HUTCHINGS JEFFREY LAYNE Chief Innovation Officer |
2025-04-02 16:00:33 | 92,766 0 |
92,766 | Form 4 |
| 16 | KERBY JEFFERY SCOTT Chief of Owned Retail |
2025-04-02 16:00:29 | 87,613 0 |
87,613 | Form 4 |
| 17 | Kiedaisch Gary Alan Director |
2022-03-08 16:00:11 | 78,443 0 |
78,443 | Form 4 |
| 18 | HOLLINGSWORTH CLAUDIA Director |
2023-06-22 16:00:39 | 0 73,598 |
73,598 | Form 4 |
| 19 | Krausz Keira Chief Marketing Officer |
2024-06-21 16:00:11 | 56,069 0 |
56,069 | Form 4 |
| 20 | DARLING SETH LANE Director |
2023-06-27 08:02:58 | 0 48,765 |
48,765 | Form 4/A |
| 21 | Pate R Carter Director |
2023-06-22 16:00:33 | 48,714 0 |
48,714 | Form 4 |
| 22 | Ulrich George Turner Principal Accounting Officer |
2025-04-02 16:00:39 | 41,291 0 |
41,291 | Form 4 |
| 23 | Serow Erika Director |
2023-06-22 16:00:40 | 31,765 0 |
31,765 | Form 4 |
| 24 | White Verdi Ray III Chief Retail Officer |
2022-05-31 14:04:00 | 30,328 0 |
30,328 | Form 4 |
| 25 | NUSSBAUM BENNETT Interim CFO |
2022-08-19 16:00:16 | 20,000 0 |
20,000 | Form 4 |
| 26 | Varni Patrice Ann Chief Marketing Officer |
2022-10-03 17:29:16 | 11,432 0 |
11,432 | Form 4 |
| 27 | Pearce Terry Vernon Former 10% Owner |
2020-09-22 16:20:26 | 9,784 0 |
9,784 | Form 4/A |
| 28 | Pearce Tony Marion Former 10% Owner |
2020-09-22 16:19:45 | 9,784 0 |
9,784 | Form 4/A |
| 29 | Legg John A. Chief Operating Officer |
2022-03-17 16:00:26 | 5,683 0 |
5,683 | Form 4 |
| 30 | ZEPF PAUL J Director |
2023-05-01 16:01:41 | 959.06 0 |
959.06 | Form 4 |
| 31 | ZIER DAWN M. Director |
2023-05-01 16:01:17 | 423.89 0 |
423.89 | Form 4 |
| 32 | Anthos Pano Director |
2023-05-01 16:01:25 | 299.2 0 |
299.2 | Form 4 |
| 33 | KERR WILLIAM T Former Chairman of the Board |
2018-02-06 20:39:29 | 0 0 |
0 | Form 4 |
| 34 | Weiss Jeffrey A Former Director Director |
2018-02-06 20:40:13 | 0 0 |
0 | Form 4 |
| 35 | Bernards Samuel David Chief Executive Officer |
2018-02-15 12:47:17 | 0 0 |
0 | Form 3 |
| 36 | Deputy Jodi Morrison Head of Purple People |
2018-02-15 12:49:41 | 0 0 |
0 | Form 3 |
| 37 | Edwards Mitch Chief BDO |
2018-02-15 12:51:46 | 0 0 |
0 | Form 3 |
| 38 | Hill Daniel Glenn Chief Retail Officer |
2018-02-15 12:53:37 | 0 0 |
0 | Form 3 |
| 39 | McArthur William Alexander Chief Marketing Officer |
2018-02-15 13:04:45 | 0 0 |
0 | Form 3 |
| 40 | Moorehead Wayne Lee Chief Brand Officer |
2018-02-15 13:05:50 | 0 0 |
0 | Form 3 |
| 41 | Whatcott Russell Boyd Director of Innovation Director |
2018-02-15 13:15:44 | 0 0 |
0 | Form 3 |
| 42 | Smith Charles Allen Chief Operating Officer |
2018-02-20 06:35:35 | 0 0 |
0 | Form 3 |
| 43 | Watkins Mark Anderson Chief Financial Officer |
2019-05-31 15:37:48 | 0 0 |
0 | Form 4 |
| 44 | InnoHold LLC Former 10% Owner |
2020-09-17 06:06:08 | 0 0 |
0 | Form 4 |
| 45 | Cook D. Andrew Former CFO |
2018-02-06 20:38:47 | 0 0 |
0 | Form 4 |