Real time insider trading transaction history:
- Insiders are prohibited from making short-swing profits by trading their shares within 6 months of the registration or acquiring the shares.
- Shares are not adjusted for stock split.
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
- Peter Lynch
What is insider trading>>

Common stock purchase or sale:
Transaction Date |
Reported DateTime |
Company | Symbol | Insider Relationship |
Shares Traded |
Average Price |
Total Amount |
Shares Owned |
Filing |
2020-11-17 Sale |
2020-11-19 09:19 am |
Purple Innovation Inc. | PRPL | White Verdi Ray III Chief Retail Officer |
10,000 | $28.51 | $285,100 | 173,000 (Direct) |
View |
2020-08-24 Sale |
2020-09-30 6:58 pm |
Purple Innovation Inc. | PRPL | White Verdi Ray III Chief Retail Officer |
17,000 | $20.85 | $354,450 | 195,576 (Direct) |
View |
Stock options: Exercise, Award, Grant, Conversion
Transaction Date |
Reported DateTime |
Exercisable Expiration |
Company | Symnbol | Insider Relationship |
Shares Traded |
Conversion Price |
Shares Owned |
Filing |
2022-05-26 Option Award |
2022-05-31 2:04 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | White Verdi Ray III Chief Retail Officer |
35,112 | $0 | 30,328 (Direct) |
View |
2022-03-15 Tax Withholding |
2022-03-17 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | White Verdi Ray III Chief Retail Officer |
279 | $6.81 | 2,133 (Direct) |
View |
2021-08-11 Exercise |
2022-03-17 4:00 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | White Verdi Ray III Chief Retail Officer |
1,608 | $0 | 2,133 (Direct) |
View |
2021-08-11 Option Award |
2021-09-03 12:19 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | White Verdi Ray III Chief Retail Officer |
6,892 | $0 | 6,892 (Direct) |
View |
2020-11-17 Exercise |
2020-11-19 09:19 am |
N/A N/A |
Purple Innovation Inc. | PRPL | White Verdi Ray III Chief Retail Officer |
10,000 | $6.65 | 173,000 (Direct) |
View |
2020-11-17 Exercise |
2020-11-19 09:19 am |
N/A 2024-05-10 |
Purple Innovation Inc. | PRPL | White Verdi Ray III Chief Retail Officer |
10,000 | $0 | 173,000 (Direct) |
View |
2020-08-24 Exercise |
2020-09-30 6:58 pm |
N/A N/A |
Purple Innovation Inc. | PRPL | White Verdi Ray III Chief Retail Officer |
17,000 | $6.65 | 195,576 (Direct) |
View |
2020-05-18 Option Award |
2020-09-30 6:58 pm |
N/A 2025-05-18 |
Purple Innovation Inc. | PRPL | White Verdi Ray III Chief Retail Officer |
12,576 | $0 | 195,576 (Direct) |
View |
2020-08-21 Exercise |
2020-09-30 6:58 pm |
N/A 2024-05-10 |
Purple Innovation Inc. | PRPL | White Verdi Ray III Chief Retail Officer |
17,000 | $0 | 195,576 (Direct) |
View |