Real time insider trading transaction history:
- Insiders are prohibited from making short-swing profits by trading their shares within 6 months of the registration or acquiring the shares.
- Shares are not adjusted for stock split.
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
- Peter Lynch
What is insider trading>>

Common stock purchase or sale:
Transaction Date |
Reported DateTime |
Company | Symbol | Insider Relationship |
Shares Traded |
Average Price |
Total Amount |
Shares Owned |
Filing |
2021-12-07 Sale |
2021-12-09 3:56 pm |
FLOWERS FOODS INC | FLO | Varnedoe Heeth IV Chief Transformation Officer |
3,000 | $25.93 | $77,790 | 6,517 (Indirect Direct) |
View |
Stock options: Exercise, Award, Grant, Conversion
Transaction Date |
Reported DateTime |
Exercisable Expiration |
Company | Symnbol | Insider Relationship |
Shares Traded |
Conversion Price |
Shares Owned |
Filing |
2025-02-18 Tax Withholding |
2025-02-20 12:59 pm |
N/A N/A |
FLOWERS FOODS INC | FLO | Varnedoe Heeth IV President and COO |
2,867 | $18.35 | 71,969 (Direct) |
View |
2025-02-18 Option Award |
2025-02-20 12:59 pm |
N/A N/A |
FLOWERS FOODS INC | FLO | Varnedoe Heeth IV President and COO |
10,603 | $0 | 71,969 (Direct) |
View |
2024-12-29 Option Award |
2025-01-07 8:02 pm |
N/A N/A |
FLOWERS FOODS INC | FLO | Varnedoe Heeth IV President and COO |
17,680 | $0 | 64,233 (Direct) |
View |
2025-01-05 Tax Withholding |
2025-01-07 8:02 pm |
N/A N/A |
FLOWERS FOODS INC | FLO | Varnedoe Heeth IV President and COO |
1,745 | $20.14 | 64,233 (Direct) |
View |
2024-09-10 Gift |
2024-09-11 2:13 pm |
N/A N/A |
FLOWERS FOODS INC | FLO | Varnedoe Heeth IV President and COO |
22,000 | $0 | 48,293 (Direct) |
View |
2024-02-21 Tax Withholding |
2024-02-22 4:05 pm |
N/A N/A |
FLOWERS FOODS INC | FLO | Varnedoe Heeth IV President and COO |
8,955 | $22.9 | 51,144 (Direct) |
View |
2024-02-21 Option Award |
2024-02-22 4:05 pm |
N/A N/A |
FLOWERS FOODS INC | FLO | Varnedoe Heeth IV President and COO |
23,322 | $0 | 51,144 (Direct) |
View |
2023-12-31 Option Award |
2024-01-03 4:16 pm |
N/A N/A |
FLOWERS FOODS INC | FLO | Varnedoe Heeth IV President and COO |
16,360 | $0 | 36,777 (Direct) |
View |
2023-09-19 Gift |
2023-09-20 12:22 pm |
N/A N/A |
FLOWERS FOODS INC | FLO | Varnedoe Heeth IV President and COO |
3,000 | $0 | 20,416 (Direct) |
View |
2023-06-28 Gift |
2023-06-30 1:16 pm |
N/A N/A |
FLOWERS FOODS INC | FLO | Varnedoe Heeth IV Chief Operating Officer |
600 | $0 | 23,415 (Direct) |
View |
2023-02-22 Tax Withholding |
2023-02-24 4:28 pm |
N/A N/A |
FLOWERS FOODS INC | FLO | Varnedoe Heeth IV Chief Operating Officer |
4,868 | $28.41 | 23,958 (Direct) |
View |
2023-02-22 Option Award |
2023-02-24 4:28 pm |
N/A N/A |
FLOWERS FOODS INC | FLO | Varnedoe Heeth IV Chief Operating Officer |
11,110 | $0 | 23,958 (Direct) |
View |
2023-01-05 Tax Withholding(A) |
2023-02-09 2:26 pm |
N/A N/A |
FLOWERS FOODS INC | FLO | Varnedoe Heeth IV Chief Operating Officer |
507 | $28.69 | 17,716 (Direct) |
View |
2023-01-05 Tax Withholding |
2023-01-09 3:52 pm |
N/A N/A |
FLOWERS FOODS INC | FLO | Varnedoe Heeth IV Chief Operating Officer |
504 | $28.69 | 17,719 (Direct) |
View |
2022-02-23 Option Award |
2022-02-25 5:21 pm |
N/A N/A |
FLOWERS FOODS INC | FLO | Varnedoe Heeth IV Chief Transformation Officer |
11,213 | $0 | 18,087 (Direct) |
View |
2022-02-23 Tax Withholding |
2022-02-25 5:21 pm |
N/A N/A |
FLOWERS FOODS INC | FLO | Varnedoe Heeth IV Chief Transformation Officer |
3,391 | $28.47 | 18,087 (Direct) |
View |
2022-01-05 Tax Withholding |
2022-01-24 5:40 pm |
N/A N/A |
FLOWERS FOODS INC | FLO | Varnedoe Heeth IV Chief Transformation Officer |
849 | $27.88 | 10,265 (Direct) |
View |
Ownership(A) |
2022-01-21 3:07 pm |
N/A N/A |
FLOWERS FOODS INC | FLO | Varnedoe Heeth IV Chief Transformation Officer |
0 | $0 | 11,711 (Direct) |
View |
Ownership(A) |
2021-03-09 5:24 pm |
N/A N/A |
FLOWERS FOODS INC | FLO | Varnedoe Heeth IV Chief Transformation Officer |
0 | $0 | 4,258 (Indirect) |
View |
2021-01-05 Option Award |
2021-01-07 6:56 pm |
N/A N/A |
FLOWERS FOODS INC | FLO | Varnedoe Heeth IV Chief Transformation Officer |
2,380 | $0 | 6,517 (Direct) |
View |
2021-01-05 Tax Withholding |
2021-01-07 6:56 pm |
N/A N/A |
FLOWERS FOODS INC | FLO | Varnedoe Heeth IV Chief Transformation Officer |
842 | $22.7 | 6,517 (Direct) |
View |
Ownership |
2021-01-07 5:32 pm |
N/A N/A |
FLOWERS FOODS INC | FLO | Varnedoe Heeth IV Chief Transformation Officer |
0 | $0 | 4,979 (Direct) |
View |