List of insiders holdings for Better Choice Co Inc.:
- Shares directly owned by the insider.
- Shares indirectly owned by the insider.
- Total shares owned by the insider (sum of shares directly and indirectly owned).
- Total market value if available.
- Shares are not adjusted for stock split.
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
- Peter Lynch
What is insider trading>>
| # | Insider Holder Name | Report Date Time |
Shares Owned Directly Indirectly |
Total Shares Owned |
Filing |
| 1 | Lelong David Richard President 10% Owner |
2016-02-05 17:31:37 | 40,531,600 0 |
40,531,600 | Form 3 |
| 2 | Word John M III Director 10% Owner |
2024-02-05 21:59:23 | 16,803,534 14,335 |
16,817,869 | Form 4 |
| 3 | Morrow Michael S Chairman and President 10% Owner |
2015-12-28 16:52:06 | 14,500,000 0 |
14,500,000 | Form 3 |
| 4 | Young Michael Director |
2024-02-05 21:59:03 | 2,090,331 102,500 |
2,192,831 | Form 4 |
| 5 | Young Donald Chief Sales Officer |
2023-01-19 19:12:17 | 898,935 2,000 |
900,935 | Form 4 |
| 6 | Sauermann Robert COO |
2023-01-13 17:07:38 | 342,134 124,750 |
466,884 | Form 4 |
| 7 | Lerner Scott Former CEO |
2022-11-10 09:37:01 | 304,202 5,391 |
309,593 | Form 4 |
| 8 | Fronzaglia Gil Director |
2024-02-05 21:59:38 | 273,909 0 |
273,909 | Form 4 |
| 9 | Dickinson Arlene Director |
2024-02-05 21:58:55 | 249,268 0 |
249,268 | Form 4 |
| 10 | Cook Sharla A CFO |
2023-01-13 17:09:50 | 223,170 0 |
223,170 | Form 4 |
| 11 | Conacher Lionel F. Director |
2024-12-26 12:03:11 | 29,629 0 |
29,629 | Form 4 |
| 12 | Taylor Lori Director |
2021-07-12 08:26:06 | 20,000 0 |
20,000 | Form 4 |
| 13 | Davis Jeff D Director |
2021-07-12 08:29:27 | 20,000 0 |
20,000 | Form 4 |