Real time insider trading transaction history:
- Insiders are prohibited from making short-swing profits by trading their shares within 6 months of the registration or acquiring the shares.
- Shares are not adjusted for stock split.
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
- Peter Lynch
What is insider trading>>

Common stock purchase or sale:
Transaction Date |
Reported DateTime |
Company | Symbol | Insider Relationship |
Shares Traded |
Average Price |
Total Amount |
Shares Owned |
Filing |
2024-05-24 Sale |
2024-05-29 4:15 pm |
Vital Farms Inc. | VITL | Coon Stephanie SVP OF PEOPLE AND STRATEGY |
5,000 | $41.02 | $205,100 | 53,450 (Direct) |
View |
2024-05-15 Sale |
2024-05-17 4:16 pm |
Vital Farms Inc. | VITL | Coon Stephanie SVP OF PEOPLE AND STRATEGY |
30,000 | $36.95 | $1,108,361 | 165,715 (Direct) |
View |
Stock options: Exercise, Award, Grant, Conversion
Transaction Date |
Reported DateTime |
Exercisable Expiration |
Company | Symnbol | Insider Relationship |
Shares Traded |
Conversion Price |
Shares Owned |
Filing |
2025-03-13 Tax Withholding |
2025-03-17 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | Coon Stephanie SVP STRATEGY |
1,500 | $29.32 | 55,425 (Direct) |
View |
2025-03-10 Tax Withholding |
2025-03-12 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | Coon Stephanie SVP STRATEGY |
1,901 | $32.04 | 56,925 (Direct) |
View |
2025-03-11 Tax Withholding |
2025-03-12 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | Coon Stephanie SVP STRATEGY |
1,625 | $31.6 | 56,925 (Direct) |
View |
2025-03-03 Option Award |
2025-03-05 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | Coon Stephanie SVP STRATEGY |
7,528 | $0 | 60,451 (Direct) |
View |
2024-11-15 Option Award |
2024-11-19 4:26 pm |
N/A N/A |
Vital Farms Inc. | VITL | Coon Stephanie SVP OF STRATEGY |
422 | $23.91 | 52,923 (Direct) |
View |
2024-08-09 Tax Withholding |
2024-08-13 4:15 pm |
N/A N/A |
Vital Farms Inc. | VITL | Coon Stephanie SVP OF PEOPLE AND STRATEGY |
949 | $30.47 | 52,501 (Direct) |
View |
2024-05-15 Option Award |
2024-05-17 4:16 pm |
N/A N/A |
Vital Farms Inc. | VITL | Coon Stephanie SVP OF PEOPLE AND STRATEGY |
500 | $10.59 | 165,715 (Direct) |
View |
2024-05-15 Exercise |
2024-05-17 4:16 pm |
N/A N/A |
Vital Farms Inc. | VITL | Coon Stephanie SVP OF PEOPLE AND STRATEGY |
30,000 | $17.29 | 165,715 (Direct) |
View |
2024-05-15 Exercise |
2024-05-17 4:16 pm |
N/A 2031-08-09 |
Vital Farms Inc. | VITL | Coon Stephanie SVP OF PEOPLE AND STRATEGY |
30,000 | $0 | 165,715 (Direct) |
View |
2024-03-13 Tax Withholding |
2024-03-15 4:30 pm |
N/A N/A |
Vital Farms Inc. | VITL | Coon Stephanie SVP OF PEOPLE AND STRATEGY |
928 | $20.98 | 57,950 (Direct) |
View |
2024-03-11 Option Award |
2024-03-12 8:08 pm |
N/A N/A |
Vital Farms Inc. | VITL | Coon Stephanie SVP OF PEOPLE AND STRATEGY |
20,009 | $0 | 58,878 (Direct) |
View |
2024-03-10 Tax Withholding |
2024-03-12 8:08 pm |
N/A N/A |
Vital Farms Inc. | VITL | Coon Stephanie SVP OF PEOPLE AND STRATEGY |
2,144 | $20.51 | 58,878 (Direct) |
View |
2023-11-15 Option Award |
2023-11-17 4:43 pm |
N/A N/A |
Vital Farms Inc. | VITL | Coon Stephanie SVP of People and Strategy |
500 | $10.88 | 41,013 (Direct) |
View |
2023-08-09 Tax Withholding |
2023-08-11 4:38 pm |
N/A N/A |
Vital Farms Inc. | VITL | Coon Stephanie SVP of People and Strategy |
587 | $11.66 | 40,513 (Direct) |
View |
2023-05-15 Option Award |
2023-05-17 4:45 pm |
N/A N/A |
Vital Farms Inc. | VITL | Coon Stephanie SVP of People and Strategy |
500 | $12.27 | 41,100 (Direct) |
View |
2023-03-13 Option Award(A) |
2023-04-17 5:00 pm |
N/A N/A |
Vital Farms Inc. | VITL | Coon Stephanie SVP of People and Strategy |
11,430 | $0 | 40,600 (Direct) |
View |
2023-03-10 Tax Withholding(A) |
2023-04-17 5:00 pm |
N/A N/A |
Vital Farms Inc. | VITL | Coon Stephanie SVP of People and Strategy |
1,892 | $15.48 | 40,600 (Direct) |
View |
2023-03-13 Option Award |
2023-03-14 6:54 pm |
N/A 2033-03-13 |
Vital Farms Inc. | VITL | Coon Stephanie SVP of People and Strategy |
43,593 | $0 | 72,436 (Direct) |
View |
2023-03-10 Tax Withholding |
2023-03-14 6:54 pm |
N/A N/A |
Vital Farms Inc. | VITL | Coon Stephanie SVP of People and Strategy |
2,219 | $15.48 | 72,436 (Direct) |
View |
2022-08-09 Tax Withholding |
2022-08-11 4:30 pm |
N/A N/A |
Vital Farms Inc. | VITL | Coon Stephanie SVP of People and Strategy |
587 | $13.88 | 30,562 (Direct) |
View |
2022-03-10 Option Award |
2022-03-14 4:51 pm |
N/A N/A |
Vital Farms Inc. | VITL | Coon Stephanie SVP of People and Strategy |
23,419 | $0 | 30,649 (Direct) |
View |
Ownership |
2022-02-08 07:58 am |
N/A N/A |
Vital Farms Inc. | VITL | Coon Stephanie SVP of People and Strategy |
0 | $0 | 79,886 (Direct) |
View |