Real time insider trading transaction history:
- Insiders are prohibited from making short-swing profits by trading their shares within 6 months of the registration or acquiring the shares.
- Shares are not adjusted for stock split.
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
- Peter Lynch
What is insider trading>>

Common stock purchase or sale:
Transaction Date |
Reported DateTime |
Company | Symbol | Insider Relationship |
Shares Traded |
Average Price |
Total Amount |
Shares Owned |
Filing |
2025-03-07 Sale |
2025-03-11 4:06 pm |
e.l.f. Beauty Inc. | ELF | Watson Maureen C. Director |
4,000 | $67.39 | $269,580 | 5,763 (Direct) |
View |
2024-11-29 Sale |
2024-12-03 4:08 pm |
e.l.f. Beauty Inc. | ELF | Watson Maureen C. Director |
785 | $130 | $102,050 | 1,888 (Direct) |
View |
2024-02-23 Sale |
2024-02-27 4:30 pm |
e.l.f. Beauty Inc. | ELF | Watson Maureen C. Director |
7,000 | $182 | $1,274,000 | 9,445 (Direct) |
View |
2023-09-08 Sale |
2023-09-11 4:36 pm |
e.l.f. Beauty Inc. | ELF | Watson Maureen C. Director |
7,894 | $136.22 | $1,075,332 | 16,445 (Direct) |
View |
2023-02-21 Sale |
2023-02-23 4:08 pm |
e.l.f. Beauty Inc. | ELF | Watson Maureen C. Director |
8,000 | $73 | $584,000 | 22,769 (Direct) |
View |
2022-09-01 Sale |
2022-09-02 4:15 pm |
e.l.f. Beauty Inc. | ELF | Watson Maureen C. Director |
6,260 | $37.97 | $237,665 | 4,894 (Direct) |
View |
2022-08-17 Sale |
2022-08-18 6:30 pm |
e.l.f. Beauty Inc. | ELF | Watson Maureen C. Director |
12,852 | $37.53 | $482,311 | 32,135 (Direct) |
View |
2021-08-30 Sale |
2021-09-01 4:21 pm |
e.l.f. Beauty Inc. | ELF | Watson Maureen C. Director |
10,037 | $31 | $311,147 | 10,487 (Direct) |
View |
2020-09-08 Sale |
2020-09-09 6:50 pm |
e.l.f. Beauty Inc. | ELF | Watson Maureen C. Director |
5,000 | $18.98 | $94,900 | 14,264 (Direct) |
View |
2020-09-01 Sale |
2020-09-03 4:04 pm |
e.l.f. Beauty Inc. | ELF | Watson Maureen C. Director |
5,000 | $19.98 | $99,900 | 19,264 (Direct) |
View |
2020-08-25 Sale |
2020-08-26 6:01 pm |
e.l.f. Beauty Inc. | ELF | Watson Maureen C. Director |
8,353 | $19.48 | $162,716 | 14,227 (Direct) |
View |
Stock options: Exercise, Award, Grant, Conversion
Transaction Date |
Reported DateTime |
Exercisable Expiration |
Company | Symnbol | Insider Relationship |
Shares Traded |
Conversion Price |
Shares Owned |
Filing |
2025-03-07 Exercise |
2025-03-11 4:06 pm |
N/A N/A |
e.l.f. Beauty Inc. | ELF | Watson Maureen C. Director |
4,000 | $1.84 | 5,763 (Direct) |
View |
2025-03-07 Exercise |
2025-03-11 4:06 pm |
2020-08-12 2025-08-12 |
e.l.f. Beauty Inc. | ELF | Watson Maureen C. Director |
4,000 | $0 | 5,763 (Direct) |
View |
2024-08-22 Option Award |
2024-08-26 4:23 pm |
N/A N/A |
e.l.f. Beauty Inc. | ELF | Watson Maureen C. Director |
1,103 | $0 | 2,673 (Direct) |
View |
2024-02-23 Exercise |
2024-02-27 4:30 pm |
N/A N/A |
e.l.f. Beauty Inc. | ELF | Watson Maureen C. Director |
7,000 | $1.84 | 9,445 (Direct) |
View |
2024-02-23 Exercise |
2024-02-27 4:30 pm |
2020-08-12 2025-08-12 |
e.l.f. Beauty Inc. | ELF | Watson Maureen C. Director |
7,000 | $0 | 9,445 (Direct) |
View |
2023-09-08 Exercise |
2023-09-11 4:36 pm |
N/A N/A |
e.l.f. Beauty Inc. | ELF | Watson Maureen C. Director |
3,000 | $1.84 | 16,445 (Direct) |
View |
2023-09-08 Exercise |
2023-09-11 4:36 pm |
2020-08-12 2025-08-12 |
e.l.f. Beauty Inc. | ELF | Watson Maureen C. Director |
3,000 | $0 | 16,445 (Direct) |
View |
2023-08-24 Option Award |
2023-08-25 4:06 pm |
N/A N/A |
e.l.f. Beauty Inc. | ELF | Watson Maureen C. Director |
1,570 | $0 | 6,464 (Direct) |
View |
2023-02-21 Exercise |
2023-02-23 4:08 pm |
N/A N/A |
e.l.f. Beauty Inc. | ELF | Watson Maureen C. Director |
8,000 | $1.84 | 22,769 (Direct) |
View |
2023-02-21 Exercise |
2023-02-23 4:08 pm |
2020-08-12 2025-08-12 |
e.l.f. Beauty Inc. | ELF | Watson Maureen C. Director |
8,000 | $0 | 22,769 (Direct) |
View |
2022-08-25 Option Award |
2022-08-29 4:25 pm |
N/A N/A |
e.l.f. Beauty Inc. | ELF | Watson Maureen C. Director |
4,894 | $0 | 11,154 (Direct) |
View |
2022-08-17 Exercise |
2022-08-18 6:30 pm |
N/A N/A |
e.l.f. Beauty Inc. | ELF | Watson Maureen C. Director |
8,625 | $1.84 | 32,135 (Direct) |
View |
2022-08-17 Exercise |
2022-08-18 6:30 pm |
2020-08-12 2025-08-12 |
e.l.f. Beauty Inc. | ELF | Watson Maureen C. Director |
8,625 | $0 | 32,135 (Direct) |
View |
2021-08-26 Option Award |
2021-08-30 4:19 pm |
N/A N/A |
e.l.f. Beauty Inc. | ELF | Watson Maureen C. Director |
6,260 | $0 | 20,524 (Direct) |
View |
2020-08-27 Option Award |
2020-08-28 5:17 pm |
N/A N/A |
e.l.f. Beauty Inc. | ELF | Watson Maureen C. Director |
10,037 | $0 | 24,264 (Direct) |
View |