Real time insider trading transaction history:
- Insiders are prohibited from making short-swing profits by trading their shares within 6 months of the registration or acquiring the shares.
- Shares are not adjusted for stock split.
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
- Peter Lynch
What is insider trading>>

Common stock purchase or sale:
Transaction Date |
Reported DateTime |
Company | Symbol | Insider Relationship |
Shares Traded |
Average Price |
Total Amount |
Shares Owned |
Filing |
2024-11-05 Sale |
2024-11-07 4:52 pm |
WINMARK CORP | WINA | HEFFES BRETT D CHAIR AND CEO |
8,997 | $396.36 | $3,566,073 | 276,884 (Indirect Direct) |
View |
2024-04-18 Sale |
2024-04-22 4:03 pm |
WINMARK CORP | WINA | HEFFES BRETT D CHAIR AND CEO |
8,290 | $373.04 | $3,092,474 | 170,801 (Indirect Direct) |
View |
2023-04-26 Sale |
2023-04-27 4:07 pm |
WINMARK CORP | WINA | HEFFES BRETT D CHAIRMAN AND CEO |
6,527 | $338.18 | $2,207,301 | 174,686 (Direct) |
View |
2022-11-01 Sale |
2022-11-03 4:45 pm |
WINMARK CORP | WINA | HEFFES BRETT D CHAIRMAN AND CEO |
7,900 | $251.3 | $1,985,277 | 176,273 (Direct) |
View |
2021-10-28 Sale |
2021-10-29 4:41 pm |
WINMARK CORP | WINA | HEFFES BRETT D Chairman and CEO |
4,914 | $225.01 | $1,105,689 | 165,313 (Direct) |
View |
2021-10-21 Sale |
2021-10-25 5:46 pm |
WINMARK CORP | WINA | HEFFES BRETT D Chairman and CEO |
11,086 | $218.35 | $2,420,659 | 170,227 (Direct) |
View |
2020-11-02 Sale |
2020-11-04 5:17 pm |
WINMARK CORP | WINA | HEFFES BRETT D Chairman and CEO |
9,800 | $173.11 | $1,696,492 | 173,313 (Direct) |
View |
2020-08-06 Sale |
2020-08-10 4:34 pm |
WINMARK CORP | WINA | HEFFES BRETT D Chairman and CEO |
12,500 | $163.55 | $2,044,402 | 183,113 (Direct) |
View |
2020-07-16 Sale |
2020-07-17 5:10 pm |
WINMARK CORP | WINA | HEFFES BRETT D Chairman and CEO |
6,767 | $160.74 | $1,087,748 | 196,913 (Indirect Direct) |
View |
Stock options: Exercise, Award, Grant, Conversion
Transaction Date |
Reported DateTime |
Exercisable Expiration |
Company | Symnbol | Insider Relationship |
Shares Traded |
Conversion Price |
Shares Owned |
Filing |
2024-12-09 Option Award |
2024-12-09 4:07 pm |
2025-06-01 2034-06-01 |
WINMARK CORP | WINA | HEFFES BRETT D CHAIR AND CEO |
3,260 | $400.97 | 168,644 (Direct) |
View |
2024-11-05 Exercise |
2024-11-07 4:52 pm |
2019-06-01 2028-06-01 |
WINMARK CORP | WINA | HEFFES BRETT D CHAIR AND CEO |
8,604 | $143.2 | 276,884 (Direct) |
View |
2024-11-05 Exercise |
2024-11-07 4:52 pm |
2019-12-11 2028-12-11 |
WINMARK CORP | WINA | HEFFES BRETT D CHAIR AND CEO |
10,000 | $156 | 276,884 (Direct) |
View |
2024-11-05 Exercise |
2024-11-07 4:52 pm |
2021-06-01 2030-06-01 |
WINMARK CORP | WINA | HEFFES BRETT D CHAIR AND CEO |
695 | $143.87 | 276,884 (Direct) |
View |
2024-06-01 Option Award |
2024-06-03 5:34 pm |
2025-06-01 2034-06-01 |
WINMARK CORP | WINA | HEFFES BRETT D CHAIR AND CEO |
3,580 | $355.9 | 174,381 (Direct) |
View |
2024-04-18 Exercise |
2024-04-22 4:03 pm |
2018-12-11 2027-12-11 |
WINMARK CORP | WINA | HEFFES BRETT D CHAIR AND CEO |
5,000 | $134.25 | 170,801 (Direct) |
View |
2024-04-18 Exercise |
2024-04-22 4:03 pm |
2018-06-01 2027-06-01 |
WINMARK CORP | WINA | HEFFES BRETT D CHAIR AND CEO |
8,368 | $122.5 | 170,801 (Direct) |
View |
2024-04-18 Exercise |
2024-04-22 4:03 pm |
2020-06-01 2029-06-01 |
WINMARK CORP | WINA | HEFFES BRETT D CHAIR AND CEO |
606 | $164.84 | 170,801 (Direct) |
View |
2024-01-24 Z |
2024-01-24 09:38 am |
N/A N/A |
WINMARK CORP | WINA | HEFFES BRETT D CHAIR AND CEO |
285 | $0 | 179,091 (Indirect) |
View |
2023-06-01 Option Award |
2023-06-01 4:03 pm |
2024-06-01 2033-06-01 |
WINMARK CORP | WINA | HEFFES BRETT D CHAIRMAN AND CEO |
4,120 | $325.99 | 178,806 (Direct) |
View |
2023-04-27 Exercise |
2023-04-27 4:07 pm |
2019-06-01 2028-06-01 |
WINMARK CORP | WINA | HEFFES BRETT D CHAIRMAN AND CEO |
1,396 | $143.2 | 174,686 (Direct) |
View |
2023-04-27 Gift |
2023-04-27 4:07 pm |
N/A N/A |
WINMARK CORP | WINA | HEFFES BRETT D CHAIRMAN AND CEO |
800 | $0 | 174,686 (Direct) |
View |
2023-04-27 Exercise |
2023-04-27 4:07 pm |
2017-06-01 2026-06-01 |
WINMARK CORP | WINA | HEFFES BRETT D CHAIRMAN AND CEO |
6,258 | $98.25 | 174,686 (Direct) |
View |
2023-04-27 Exercise |
2023-04-27 4:07 pm |
2017-12-12 2026-12-12 |
WINMARK CORP | WINA | HEFFES BRETT D CHAIRMAN AND CEO |
10,000 | $125.5 | 174,686 (Direct) |
View |
2022-12-12 Option Award |
2022-12-12 4:33 pm |
2023-12-12 2032-12-12 |
WINMARK CORP | WINA | HEFFES BRETT D CHAIRMAN AND CEO |
5,740 | $238.6 | 182,013 (Direct) |
View |
2022-11-02 Gift |
2022-11-03 4:45 pm |
N/A N/A |
WINMARK CORP | WINA | HEFFES BRETT D CHAIRMAN AND CEO |
1,600 | $0 | 176,273 (Direct) |
View |
2022-11-01 Exercise |
2022-11-03 4:45 pm |
2018-06-01 2027-06-01 |
WINMARK CORP | WINA | HEFFES BRETT D CHAIRMAN AND CEO |
816 | $122.5 | 176,273 (Direct) |
View |
2022-11-01 Exercise |
2022-11-03 4:45 pm |
2017-06-01 2026-06-01 |
WINMARK CORP | WINA | HEFFES BRETT D CHAIRMAN AND CEO |
854 | $98.25 | 176,273 (Direct) |
View |
2022-11-01 Exercise |
2022-11-03 4:45 pm |
2016-06-01 2025-06-01 |
WINMARK CORP | WINA | HEFFES BRETT D CHAIRMAN AND CEO |
1,930 | $91.93 | 176,273 (Direct) |
View |
2022-11-01 Exercise |
2022-11-03 4:45 pm |
2016-12-14 2025-12-14 |
WINMARK CORP | WINA | HEFFES BRETT D CHAIRMAN AND CEO |
13,600 | $90.99 | 176,273 (Direct) |
View |
2022-06-01 Option Award |
2022-06-01 4:40 pm |
2023-06-01 2032-06-01 |
WINMARK CORP | WINA | HEFFES BRETT D CHAIRMAN AND CEO |
9,360 | $197.8 | 176,413 (Direct) |
View |
2021-12-13 Option Award |
2021-12-13 5:12 pm |
2022-12-13 2031-12-13 |
WINMARK CORP | WINA | HEFFES BRETT D Chairman and CEO |
11,100 | $261.32 | 176,413 (Direct) |
View |
2021-10-28 Exercise |
2021-10-29 4:41 pm |
2014-12-16 2023-12-16 |
WINMARK CORP | WINA | HEFFES BRETT D Chairman and CEO |
5,462 | $82.72 | 165,313 (Direct) |
View |
2021-10-28 Exercise |
2021-10-29 4:41 pm |
2016-06-01 2025-06-01 |
WINMARK CORP | WINA | HEFFES BRETT D Chairman and CEO |
3,783 | $91.93 | 165,313 (Direct) |
View |
2021-10-22 Exercise |
2021-10-25 5:46 pm |
2014-12-16 2023-12-16 |
WINMARK CORP | WINA | HEFFES BRETT D Chairman and CEO |
13,038 | $82.72 | 170,227 (Direct) |
View |
2021-10-21 Exercise |
2021-10-25 5:46 pm |
2017-06-01 2026-06-01 |
WINMARK CORP | WINA | HEFFES BRETT D Chairman and CEO |
1,017 | $98.25 | 170,227 (Direct) |
View |
2021-10-21 Exercise |
2021-10-25 5:46 pm |
2015-12-15 2024-12-15 |
WINMARK CORP | WINA | HEFFES BRETT D Chairman and CEO |
14,700 | $80.32 | 170,227 (Direct) |
View |
2021-06-01 Option Award |
2021-06-01 5:14 pm |
2022-06-01 2031-06-01 |
WINMARK CORP | WINA | HEFFES BRETT D Chairman and CEO |
4,000 | $195.82 | 181,313 (Direct) |
View |
2020-12-14 Option Award |
2020-12-14 4:54 pm |
2021-12-14 2030-12-14 |
WINMARK CORP | WINA | HEFFES BRETT D Chairman and CEO |
4,000 | $183.87 | 177,313 (Direct) |
View |
2020-07-16 Exercise |
2020-07-17 5:10 pm |
2015-06-01 2024-06-01 |
WINMARK CORP | WINA | HEFFES BRETT D Chairman and CEO |
4,017 | $66.29 | 196,913 (Direct) |
View |
2020-07-16 Exercise |
2020-07-17 5:10 pm |
2014-06-01 2023-06-01 |
WINMARK CORP | WINA | HEFFES BRETT D Chairman and CEO |
3,400 | $59.77 | 196,913 (Direct) |
View |
2020-07-16 Exercise |
2020-07-17 5:10 pm |
2015-12-15 2024-12-15 |
WINMARK CORP | WINA | HEFFES BRETT D Chairman and CEO |
1,150 | $1,150 | 196,913 (Direct) |
View |
2020-07-16 Exercise |
2020-07-17 5:10 pm |
N/A N/A |
WINMARK CORP | WINA | HEFFES BRETT D Chairman and CEO |
1,150 | $80.32 | 196,913 (Direct) |
View |
2020-06-01 Option Award |
2020-06-01 5:10 pm |
2021-06-01 2030-06-01 |
WINMARK CORP | WINA | HEFFES BRETT D Chairman and CEO |
4,000 | $143.87 | 203,680 (Direct) |
View |