Real time insider trading transaction history:
- Insiders are prohibited from making short-swing profits by trading their shares within 6 months of the registration or acquiring the shares.
- Shares are not adjusted for stock split.
"Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise"
- Peter Lynch
What is insider trading>>
- Peter Lynch
What is insider trading>>

Common stock purchase or sale:
Transaction Date |
Reported DateTime |
Company | Symbol | Insider Relationship |
Shares Traded |
Average Price |
Total Amount |
Shares Owned |
Filing |
2025-03-25 Sale |
2025-03-27 7:55 pm |
Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner |
40,449 | $0.77619 | $31,396 | 60,984 (Indirect Direct) |
View |
2025-03-20 Sale |
2025-03-24 6:49 pm |
Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner |
31,762 | $0.77476 | $24,608 | 84,450 (Indirect Direct) |
View |
2025-03-17 Sale |
2025-03-19 6:42 pm |
Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner |
23,953 | $0.7747 | $18,556 | 116,212 (Indirect Direct) |
View |
2025-03-12 Sale |
2025-03-17 07:37 am |
Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner |
34,558 | $0.80024 | $27,655 | 140,165 (Indirect Direct) |
View |
2024-12-13 Sale |
2025-01-15 4:02 pm |
Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner |
32,977 | $0 | $0 | 174,723 (Indirect Direct) |
View |
2024-11-15 Sale |
2024-11-19 4:23 pm |
Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner |
313 | $1.8 | $563 | 207,700 (Indirect Direct) |
View |
2023-12-11 Sale |
2023-12-13 9:45 pm |
Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner |
119,278 | $10.81 | $1,289,937 | 146,078 (Indirect Direct) |
View |
2022-08-26 Sale |
2022-08-30 5:00 pm |
Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner |
60,000 | $3.13 | $187,800 | 5,629,000 (Indirect) |
View |
Stock options: Exercise, Award, Grant, Conversion
Transaction Date |
Reported DateTime |
Exercisable Expiration |
Company | Symnbol | Insider Relationship |
Shares Traded |
Conversion Price |
Shares Owned |
Filing |
2025-04-01 Option Award |
2025-04-04 5:49 pm |
N/A N/A |
Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner |
90,000 | $0 | 90,000 (Direct) |
View |
2025-03-20 Tax Withholding |
2025-03-27 7:55 pm |
N/A N/A |
Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner |
2,957 | $0.79 | 60,984 (Direct) |
View |
2025-03-20 Exercise |
2025-03-27 7:55 pm |
N/A N/A |
Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner |
9,970 | $0 | 60,984 (Direct) |
View |
2025-01-24 Option Award |
2025-01-28 4:37 pm |
N/A N/A |
Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner |
90,000 | $0 | 90,000 (Direct) |
View |
2024-03-20 Exercise |
2024-08-27 4:32 pm |
N/A N/A |
Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner |
49,970 | $0 | 215,642 (Direct) |
View |
2024-04-01 Tax Withholding |
2024-08-27 4:32 pm |
N/A N/A |
Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner |
16,993 | $15.24 | 215,642 (Direct) |
View |
2024-06-14 Tax Withholding |
2024-06-14 9:24 pm |
N/A N/A |
Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner |
7,989 | $2.64 | 175,091 (Direct) |
View |
2024-06-10 Exercise |
2024-06-12 7:56 pm |
N/A N/A |
Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner |
20,300 | $0 | 203,380 (Direct) |
View |
2024-03-18 Tax Withholding |
2024-03-20 5:58 pm |
N/A N/A |
Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner |
5,803 | $28.87 | 162,780 (Direct) |
View |
2024-03-11 Option Award |
2024-03-13 5:01 pm |
N/A N/A |
Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner |
22,505 | $0 | 168,583 (Direct) |
View |
2023-12-05 Conversion |
2023-12-07 7:59 pm |
N/A N/A |
Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner |
210,000 | $0 | 5,644,356 (Indirect) |
View |
2023-06-10 Exercise(A) |
2023-08-23 9:32 pm |
N/A N/A |
Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner |
20,300 | $0 | 95,956 (Direct) |
View |
2023-06-10 Tax Withholding(A) |
2023-08-23 9:32 pm |
N/A N/A |
Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner |
4,944 | $3.25 | 95,956 (Direct) |
View |
2023-06-10 Exercise |
2023-06-13 6:31 pm |
N/A N/A |
Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner |
20,097 | $0 | 100,900 (Direct) |
View |
2023-03-20 Option Award |
2023-03-22 5:01 pm |
N/A N/A |
Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner |
99,820 | $0 | 99,820 (Direct) |
View |
2022-08-26 Conversion |
2022-08-30 5:00 pm |
N/A N/A |
Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner |
100,000 | $0 | 5,629,000 (Indirect) |
View |
2022-06-10 Option Award |
2022-06-13 4:57 pm |
N/A N/A |
Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner |
121,800 | $0 | 121,800 (Direct) |
View |
Ownership |
2022-02-17 5:18 pm |
N/A N/A |
Direct Digital Holdings Inc. | DRCT | SMITH W KEITH President 10% Owner |
0 | $0 | 5,689,000 (Indirect) |
View |