Sec Form 4 Filing - HEYER ANDREW R @ Lovesac Co

Insider filing report for Changes in Beneficial Ownership

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FORM 4

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person

HEYER ANDREW R

2. Issuer Name and Ticker or Trading Symbol
Lovesac Co [ LOVE]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X __ Director	_____ 10% Owner
_____ Officer (give title below)	_____ Other (specify below)

(Last)

(First)

(Middle)

TWO LANDMARK SQUARE, SUITE 300

3. Date of Earliest Transaction (MM/DD/YY)
02/16/2021

(Street)

STAMFORD, CT06901

4. If Amendment, Date Original Filed (MM/DD/YY)

6. Individual or Joint/Group Filing (Check Applicable Line)
__ X __ Form filed by One Reporting Person
_____ Form filed by More than One Reporting Person

(City)

(State)

(Zip)

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**Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned**
1.Title of Security (Instr. 3)	2. Transaction Date (MM/DD/YY)	2A. Deemed Execution Date, if any (MM/DD/YY)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1.Title of Security (Instr. 3)	2. Transaction Date (MM/DD/YY)	2A. Deemed Execution Date, if any (MM/DD/YY)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common stock, $0.00001 par value	02/16/2021		S		2,636	D	$ 61.13 ^{( 4 )}	971,530	I	See footnotes ^{( 1 )} ^{( 5 )}
Common stock, $0.00001 par value	02/16/2021		S		149	D	$ 61.13 ^{( 4 )}	971,381	I	See footnotes ^{( 2 )} ^{( 5 )}
Common stock, $0.00001 par value	02/16/2021		S		715	D	$ 61.13 ^{( 4 )}	970,666	I	See footnotes ^{( 3 )} ^{( 5 )}
Common stock, $0.00001 par value	02/16/2021		S		15,668	D	$ 60.32 ^{( 4 )}	954,998	I	See footnotes ^{( 1 )} ^{( 5 )}
Common stock, $0.00001 par value	02/16/2021		S		886	D	$ 60.32 ^{( 4 )}	954,112	I	See footnotes ^{( 2 )} ^{( 5 )}
Common stock, $0.00001 par value	02/16/2021		S		4,251	D	$ 60.32 ^{( 4 )}	949,861	I	See footnotes ^{( 3 )} ^{( 5 )}
Common stock, $0.00001 par value	02/16/2021		S		136,850	D	$ 59.26 ^{( 4 )}	813,011	I	See footnotes ^{( 1 )} ^{( 5 )}
Common stock, $0.00001 par value	02/16/2021		S		7,741	D	$ 59.26 ^{( 4 )}	805,270	I	See footnotes ^{( 2 )} ^{( 5 )}
Common stock, $0.00001 par value	02/16/2021		S		37,124	D	$ 59.26 ^{( 4 )}	768,146	I	See footnotes ^{( 3 )} ^{( 5 )}
Common stock, $0.00001 par value	02/16/2021		S		2,997	D	$ 58.93 ^{( 4 )}	765,149	I	See footnotes ^{( 1 )} ^{( 5 )}
Common stock, $0.00001 par value	02/16/2021		S		170	D	$ 58.93 ^{( 4 )}	764,979	I	See footnotes ^{( 2 )} ^{( 5 )}
Common stock, $0.00001 par value	02/16/2021		S		813	D	$ 58.93 ^{( 4 )}	764,166	I	See footnotes ^{( 3 )} ^{( 5 )}
Common stock, $0.00001 par value	02/17/2021		S		602	D	$ 60.47 ^{( 4 )}	763,564	I	See footnotes ^{( 1 )} ^{( 5 )}
Common stock, $0.00001 par value	02/17/2021		S		35	D	$ 60.47 ^{( 4 )}	763,529	I	See footnotes ^{( 2 )} ^{( 5 )}
Common stock, $0.00001 par value	02/17/2021		S		163	D	$ 60.47 ^{( 4 )}	763,366	I	See footnotes ^{( 3 )} ^{( 5 )}
Common stock, $0.00001 par value	02/17/2021		S		7,463	D	$ 59.31 ^{( 4 )}	755,903	I	See footnotes ^{( 1 )} ^{( 5 )}
Common stock, $0.00001 par value	02/17/2021		S		422	D	$ 59.31 ^{( 4 )}	755,481	I	See footnotes ^{( 2 )} ^{( 5 )}
Common stock, $0.00001 par value	02/17/2021		S		2,024	D	$ 59.31 ^{( 4 )}	753,457	I	See footnotes ^{( 3 )} ^{( 5 )}
Common stock, $0.00001 par value	02/17/2021		S		14,886	D	$ 58.59 ^{( 4 )}	738,571	I	See footnotes ^{( 1 )} ^{( 5 )}
Common stock, $0.00001 par value	02/17/2021		S		842	D	$ 58.59 ^{( 4 )}	737,729	I	See footnotes ^{( 2 )} ^{( 5 )}
Common stock, $0.00001 par value	02/17/2021		S		4,039	D	$ 58.59 ^{( 4 )}	733,690	I	See footnotes ^{( 3 )} ^{( 5 )}
Common stock, $0.00001 par value	02/17/2021		S		16,738	D	$ 57.28 ^{( 4 )}	716,952	I	See footnotes ^{( 1 )} ^{( 5 )}
Common stock, $0.00001 par value	02/17/2021		S		946	D	$ 57.28 ^{( 4 )}	716,006	I	See footnotes ^{( 2 )} ^{( 5 )}
Common stock, $0.00001 par value	02/17/2021		S		4,541	D	$ 57.28 ^{( 4 )}	711,465	I	See footnotes ^{( 3 )} ^{( 5 )}
Common stock, $0.00001 par value	02/17/2021		S		24,325	D	$ 56.68 ^{( 4 )}	687,140	I	See footnotes ^{( 1 )} ^{( 5 )}
Common stock, $0.00001 par value	02/17/2021		S		1,375	D	$ 56.68 ^{( 4 )}	685,765	I	See footnotes ^{( 2 )} ^{( 5 )}
Common stock, $0.00001 par value	02/17/2021		S		6,599	D	$ 56.68 ^{( 4 )}	679,166	I	See footnotes ^{( 3 )} ^{( 5 )}
Common stock, $0.00001 par value								157,599	D ^{( 6 )}
Common stock, $0.00001 par value								38,287	I	See footnote ^{( 7 )}

**Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned**
( *e.g.* , puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (MM/DD/YY)	3A. Deemed Execution Date, if any (MM/DD/YY)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4, and 5)		6. Date Exercisable and Expiration Date (MM/DD/YY)		7. Title and Amount of Underlying Securities (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

**Reporting Owners**
Reporting Owner Name / Address	Relationships
Reporting Owner Name / Address	Director	10% Owner	Officer	Other
HEYER ANDREW R TWO LANDMARK SQUARE, SUITE 300 STAMFORD, CT06901	X

**Signatures**
/s/ Andrew R. Heyer		02/18/2021
Signature of Reporting Person		Date

Explanation of Responses:

( 1 )Represents shares sold by Mistral Equity Partners, LP ("MEP, LP").
( 2 )Represents shares sold by MEP Co-Invest, LLC ("MEP Co-Invest").
( 3 )Represents shares sold by Mistral Equity Partners QP, LP ("Mistral QP" and together with MEP, LP and MEP Co-Invest, the "Mistral Funds").
( 4 )The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from (a) with respect to the weighted average price of $61.13: $61.015 to $61.445;(b) with respect to the weighted average price of $60.33: $60.00 to $60.91; (c) with respect to the weighted average price of $59.26: $59.00 to $59.995; (d) with respect to the weighted average price of $58.93: $58.77 to $58.995; (e) with respect to the weighted average price of $60.47: $60.275 to $60.66; (f) with respect to the weighted average price of $59.31: $59.00 to $59.83; (g) with respect to the weighted average price of $58.59: $58.03 to $58.97; (h) with respect to the weighted average price of $57.28: $57.01 to $57.935; and (i) with respect to the weighted average price of $56.68: $56.21 to $56.995. The reporting persons undertake to provide to The Lovesac Company, any security holder of The Lovesac Company, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (4).
( 5 )By reason of the provisions of Rule 16a-1 of the Exchange Act, Mr. Heyer may be deemed to have beneficial ownership of certain of the securities that are beneficially owned by the Mistral Funds. Each of the Mistral Funds is controlled by Mr. Heyer. Mr. Heyer disclaims beneficial ownership of the securities owned by the Mistral Funds, except to the extent of Mr. Heyer's pecuniary interest therein.
( 6 )These shares are owned directly by Mr. Heyer.
( 7 )These shares are held by Heyer Investment Management, LLC and Andrew R. Heyer 2007 Associates, L.P., each of which Mr. Heyer controls.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).

** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Sec Form 4 Filing - HEYER ANDREW R @ Lovesac Co - 2021-02-16