Sec Form 4 Filing - Steelberg Chad @ Veritone, Inc. - 2020-04-24

Insider filing report for Changes in Beneficial Ownership
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FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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1. Name and Address of Reporting Person
Steelberg Chad
2. Issuer Name and Ticker or Trading Symbol
Veritone, Inc. [ VERI]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X __ Director X __ 10% Owner
X __ Officer (give title below) _____ Other (specify below)
CEO, Chairman of the Board
(Last) (First) (Middle)
C/O VERITONE, INC., 575 ANTON BOULEVARD
3. Date of Earliest Transaction (MM/DD/YY)
04/24/2020
(Street)
COSTA MESA, CA92626
4. If Amendment, Date Original Filed (MM/DD/YY)
6. Individual or Joint/Group Filing (Check Applicable Line)
__ X __ Form filed by One Reporting Person
_____ Form filed by More than One Reporting Person
(City) (State) (Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 04/29/2020 A 72,633 ( 1 ) A $ 0 137,359 D
Common Stock 04/24/2020 G( 2 ) V 554,000 D $ 0 1,276,809 ( 3 ) I Held in family trust ( 4 )
Common Stock 04/24/2020 G( 5 ) V 425,603 D $ 0 851,206 I Held in family trust ( 4 )
Common Stock 04/24/2020 G( 6 ) V 425,603 D $ 0 425,603 I Held in family trust ( 4 )
Common Stock 04/24/2020 G( 7 ) V 425,603 D $ 0 0 I Held in family trust ( 4 )
Common Stock 04/24/2020 G( 5 ) V 425,603 A $ 0 425,603 I Held by son ( 8 )
Common Stock 04/24/2020 G( 6 ) V 425,603 A $ 0 425,603 I Held by daughter ( 9 )
Common Stock 04/24/2020 G( 7 ) V 425,603 A $ 0 425,603 I Held by spouse as custodian ( 10 )
Common Stock 215,921 I Held by Steel Veritone Fund I, LLC ( 11 )
Common Stock 160,426 ( 12 ) I Held by CSVH, LLC ( 13 )
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(MM/DD/YY)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Reporting Owners
Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
Steelberg Chad
C/O VERITONE, INC.
575 ANTON BOULEVARD
COSTA MESA, CA92626
X X CEO, Chairman of the Board
Signatures
/s/Jeffrey B. Coyne, as attorney-in-fact for reporting person 05/01/2020
Signature of Reporting Person Date
Explanation of Responses:
( 1 )Consists of restricted stock units representing the right to receive upon vesting a total of 72,633 shares of the issuer's common stock. All such restricted stock units will vest on January 3, 2021, subject to the continuous service of reporting person with the issuer.
( 2 )Shares were transferred by reporting person, as trustee of his grantor trust, by gift to an irrevocable trust for the benefit of his children and to various other family members. Reporting person no longer has any pecuniary interest in, or voting or dispositive control over, such shares.
( 3 )Prior to the gifts by reporting person, as trustee of his grantor trust, which are being reported voluntarily on this Form 4, 1,677,693 shares had been distributed by Newport Coast Investments, LLC ("Newport") and 294,984 shares had been distributed by NCI Investments, LLC ("NCI") to reporting person, as trustee of his grantor trust, pursuant to pro rata distributions to the members of Newport and NCI. Reporting person had previously reported the aggregate number of the shares held by Newport and NCI as indirectly owned and disclaimed beneficial ownership of such shares except to the extent of his pecuniary interest therein. While such distributions have resulted in reporting person now reporting fewer shares owned, they did not change his pecuniary interest in the shares previously held by Newport and NCI, and such distributions represented a change in form of ownership only.
( 4 )Shares are held by reporting person as trustee of his grantor trust.
( 5 )Shares were transferred by reporting person, as trustee of his grantor trust, by gift to his son.
( 6 )Shares were transferred by reporting person, as trustee of his grantor trust, by gift to his daughter.
( 7 )Shares were transferred by reporting person, as trustee of his grantor trust, by gift to his spouse, as custodian for his minor daughter.
( 8 )Shares are held by reporting person's son. Reporting person disclaims beneficial ownership of such shares.
( 9 )Shares are held by reporting person's daughter. Reporting person disclaims beneficial ownership of such shares.
( 10 )Shares are held by reporting person's spouse, as custodian for his minor daughter. Reporting person disclaims beneficial ownership of such shares.
( 11 )Shares are held by Steel Veritone Fund I, LLC ("SVF"). Reporting person is the Manager of SVF (and his grantor trust owns 50% of the membership interests in SVF) and, as such, reporting person may be deemed a beneficial owner of such shares. Reporting person disclaims beneficial ownership of such shares, except to the extent of his pecuniary interest therein.
( 12 )Consists of 141,868 shares received by reporting person, as trustee of his grantor trust, from the pro rata distributions by Newport and NCI, and 18,558 shares previously held by reporting person directly. Reporting person has contributed all such shares to CSVH, LLC, of which he is the sole member and manager, in exchange for membership interests. Such contributions represent a change in form of ownership only.
( 13 )Shares are held by CSVH, LLC, a limited liability company. Reporting person is the sole manager and member of CSVH, LLC.

Remarks:
Box 3 reflects the date of the gifts that are being reported voluntarily on this Form 4. The date of the earliest transaction required to be reported on this Form 4 is April 29, 2020.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
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