Sec Form 4 Filing - AMIN TARANG @ e.l.f. Beauty, Inc. - 2024-08-05

FORM 4 Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person AMIN TARANG 2. Issuer Name and Ticker or Trading Symbol e.l.f. Beauty, Inc. [ ELF] 5. Relationship of Reporting Person(s) to Issuer (Check all applicable) X __ Director _____ 10% Owner X __ Officer (give title below) _____ Other (specify below) Chief Executive Officer (Last) (First) (Middle) C/O E.L.F. BEAUTY, INC., 570 10TH STREET 3. Date of Earliest Transaction (MM/DD/YY) 08/05/2024 (Street) OAKLAND, CA94607 4. If Amendment, Date Original Filed (MM/DD/YY) 6. Individual or Joint/Group Filing (Check Applicable Line) __ X __ Form filed by One Reporting Person _____ Form filed by More than One Reporting Person (City) (State) (Zip)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned 1.Title of Security (Instr. 3) 2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4) Code V Amount (A) or (D) Price Common Stock, $0.01 par value 08/05/2024 S( 1 ) 400 D $ 153.22 170,929 ( 3 ) D Common Stock, $0.01 par value 08/05/2024 S( 1 ) 400 D $ 157.63 170,529 ( 3 ) D Common Stock, $0.01 par value 08/05/2024 S( 1 ) 400 D $ 160.94 ( 2 ) 170,129 ( 3 ) D Common Stock, $0.01 par value 08/05/2024 S( 1 ) 500 D $ 164.154 ( 4 ) 169,629 ( 3 ) D Common Stock, $0.01 par value 08/05/2024 S( 1 ) 800 D $ 165.1763 ( 5 ) 168,829 ( 3 ) D Common Stock, $0.01 par value 08/05/2024 S( 1 ) 1,000 D $ 166.541 ( 6 ) 167,829 ( 3 ) D Common Stock, $0.01 par value 08/05/2024 S( 1 ) 832 D $ 167.4425 ( 7 ) 166,997 ( 3 ) D Common Stock, $0.01 par value 08/05/2024 S( 1 ) 100 D $ 168.36 166,897 ( 3 ) D Common Stock, $0.01 par value 08/05/2024 S( 1 ) 1,117 D $ 169.8144 ( 8 ) 165,780 ( 3 ) D Common Stock, $0.01 par value 08/05/2024 S( 1 ) 995 D $ 171.2163 ( 9 ) 164,785 ( 3 ) D Common Stock, $0.01 par value 08/05/2024 S( 1 ) 4,053 D $ 172.2832 ( 10 ) 160,732 ( 3 ) D Common Stock, $0.01 par value 08/05/2024 S( 1 ) 2,258 D $ 173.0769 ( 11 ) 158,474 ( 3 ) D Common Stock, $0.01 par value 08/05/2024 S( 1 ) 1,300 D $ 174.3962 ( 12 ) 157,174 ( 3 ) D Common Stock, $0.01 par value 08/05/2024 S( 1 ) 2,533 D $ 175.1045 ( 13 ) 154,641 ( 3 ) D Common Stock, $0.01 par value 08/05/2024 S( 1 ) 168 D $ 153.325 ( 14 ) 217,759 I By Family Trust Common Stock, $0.01 par value 08/05/2024 S( 1 ) 168 D $ 160.3 217,591 I By Family Trust Common Stock, $0.01 par value 08/05/2024 S( 1 ) 168 D $ 164.335 ( 15 ) 217,423 I By Family Trust Common Stock, $0.01 par value 08/05/2024 S( 1 ) 504 D $ 165.9683 ( 16 ) 216,919 I By Family Trust Common Stock, $0.01 par value 08/05/2024 S( 1 ) 336 D $ 169.6863 ( 17 ) 216,583 I By Family Trust Common Stock, $0.01 par value 08/05/2024 S( 1 ) 378 D $ 171.8278 ( 18 ) 216,205 I By Family Trust Common Stock, $0.01 par value 08/05/2024 S( 1 ) 966 D $ 172.7574 ( 19 ) 215,239 I By Family Trust Common Stock, $0.01 par value 08/05/2024 S( 1 ) 732 D $ 174.8912 ( 20 ) 214,507 I By Family Trust Common Stock, $0.01 par value 08/05/2024 S( 1 ) 168 D $ 153.22 217,759 I By Family Trust Common Stock, $0.01 par value 08/05/2024 S( 1 ) 168 D $ 160.3 217,591 I By Family Trust Common Stock, $0.01 par value 08/05/2024 S( 1 ) 252 D $ 164.9 ( 21 ) 217,339 I By Family Trust Common Stock, $0.01 par value 08/05/2024 S( 1 ) 420 D $ 166.076 ( 22 ) 216,919 I By Family Trust Common Stock, $0.01 par value 08/05/2024 S( 1 ) 336 D $ 169.78 ( 23 ) 216,583 I By Family Trust Common Stock, $0.01 par value 08/05/2024 S( 1 ) 516 D $ 171.8415 ( 24 ) 216,067 I By Family Trust Common Stock, $0.01 par value 08/05/2024 S( 1 ) 798 D $ 172.7895 ( 25 ) 215,269 I By Family Trust Common Stock, $0.01 par value 08/05/2024 S( 1 ) 214 D $ 174.17 ( 26 ) 215,055 I By Family Trust

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities) 1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4, and 5) 6. Date Exercisable and Expiration Date (MM/DD/YY) 7. Title and Amount of Underlying Securities (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4) Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares

Reporting Owners Reporting Owner Name / Address Relationships Director 10% Owner Officer Other AMIN TARANG C/O E.L.F. BEAUTY, INC. 570 10TH STREET OAKLAND, CA94607 X Chief Executive Officer Signatures /s/ Scott K. Milsten, Attorney-in-Fact for Tarang Amin 08/07/2024 Signature of Reporting Person Date

Explanation of Responses:

( 1 )Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. ( 2 )The transaction was executed in multiple trades in prices ranging from $160.83 to $16 1.04, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. ( 3 )Includes 100,589 restricted stock units. ( 4 )The transaction was executed in multiple trades in prices ranging from $163.57 to $164.38, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. ( 5 )The transaction was executed in multiple trades in prices ranging from $164.84 to $165.78, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. ( 6 )The transaction was executed in multiple trades in prices ranging from $165.99 to $166.89, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. ( 7 )The transaction was executed in multiple trades in prices ranging from $167.11 to $167.66, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. ( 8 )The transaction was executed in multiple trades in prices ranging from $169.49 to $170.34, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. ( 9 )The transaction was executed in multiple trades in prices ranging from $170.70 to $171.63, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. ( 10 )The transaction was executed in multiple trades in prices ranging from $171.76 to $172.73, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. ( 11 )The transaction was executed in multiple trades in prices ranging from $172.77 to $173.70, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. ( 12 )The transaction was executed in multiple trades in prices ranging from $173.81 to $174.72, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. ( 13 )The transaction was executed in multiple trades in prices ranging from $174.97 to $175.52, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. ( 14 )The transaction was executed in multiple trades in prices ranging from $153.22 to $153.61, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. ( 15 )The transaction was executed in multiple trades in prices ranging from $164.12 to $164.60, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. ( 16 )The transaction was executed in multiple trades in prices ranging from $165.45 to $166.27, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. ( 17 )The transaction was executed in multiple trades in prices ranging from $169.44 to $170.29, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. ( 18 )The transaction was executed in multiple trades in prices ranging from $171.20 to $172.16, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. ( 19 )The transaction was executed in multiple trades in prices ranging from $172.35 to $173.25, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. ( 20 )The transaction was executed in multiple trades in prices ranging from $174.33 to $175.11, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. ( 21 )The transaction was executed in multiple trades in prices ranging from $164.52 to $165.49, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. ( 22 )The transaction was executed in multiple trades in prices ranging from $165.72 to $166.36, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. ( 23 )The transaction was executed in multiple trades in prices ranging from $169.55 to $170.31, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. ( 24 )The transaction was executed in multiple trades in prices ranging from $171.32 to $172.28, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. ( 25 )The transaction was executed in multiple trades in prices ranging from $172.37 to $173.25, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. ( 26 )The transaction was executed in multiple trades in prices ranging from $173.65 to $174.39, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

Remarks: Multiple forms filed. Form 1 of 2.

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).

** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
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