Sec Form 3 Filing - RIFE RICHARD C @ New Age Beverages Corp - 2019-01-27

FORM 3 Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person RIFE RICHARD C 2. Issuer Name and Ticker or Trading Symbol New Age Beverages Corp [ NBEV] 5. Relationship of Reporting Person(s) to Issuer (Check all applicable) _____ Director _____ 10% Owner X __ Officer (give title below) _____ Other (specify below) See Remarks (Last) (First) (Middle) C/O NEW AGE BEVERAGES CORPORATION, 1700 E. 68TH AVENUE 3. Date of Earliest Transaction (MM/DD/YY) 01/27/2019 (Street) DENVER, CO80229 4. If Amendment, Date Original Filed (MM/DD/YY) 6. Individual or Joint/Group Filing (Check Applicable Line) __ X __ Form filed by One Reporting Person _____ Form filed by More than One Reporting Person (City) (State) (Zip)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned 1.Title of Security (Instr. 3) 2. Transaction Date (MM/DD/YY) 2A. Deemed Execution Date, if any (MM/DD/YY) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4) Code V Amount (A) or (D) Price

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities) 1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (MM/DD/YY) 3A. Deemed Execution Date, if any (MM/DD/YY) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4, and 5) 6. Date Exercisable and Expiration Date (MM/DD/YY) 7. Title and Amount of Underlying Securities (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4) Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares Employee Stock Option (right to buy) ( 1 ) $ 4.63 ( 2 ) 12/31/2028 Common Stock 34,017 D Performance Share Units ( 3 ) ( 3 ) 03/15/2020 Common Stock 54,000 D Restricted Share Units ( 4 ) ( 4 ) 03/15/2020 Common Stock 108,000 D

Reporting Owners Reporting Owner Name / Address Relationships Director 10% Owner Officer Other RIFE RICHARD C C/O NEW AGE BEVERAGES CORPORATION 1700 E. 68TH AVENUE DENVER, CO80229 See Remarks Signatures /s/ Richard Rife 02/06/2019 Signature of Reporting Person Date

Explanation of Responses:

( 1 )Represents an option (the "Option") to purchase 34,017 shares of common stock, par value $0.001 per share, of New Age Beverages Corporation. (the "Company") at a strike price of $4.63 per share. The Option was granted pursuant to the Company's 2016-2017 Long-Term Incentive Plan and expires on December 31, 2028. ( 2 )The Option shall vest in one-third (1/3) increments on December 31, 2019, December 31, 2020 and December 31, 2021. ( 3 )On January 2, 2019, the Reporting Person was granted 54,000 performance share units (the "Performance Units"). The Performance Units were granted pursuant to the Company's 2016-2017 Long-Term Incentive Plan and will vest on December 31, 2019, subject to the achievement of certain milestones. Assuming the milestones are met, the Company will pay one hundred percent (100%) of the Performance Units, either in cash or common stock of the Company, to the Reporting Person on March 15, 2020. ( 4 )On January 2, 2019, the Reporting Person was granted 108,000 restricted share units (the "Restricted Units"). The Restricted Units were granted pursuant to the Company's 2016-2017 Long-Term Incentive Plan. Provided that the Reporting Person remains in continuous service of the Company through December 31, 2019, the Company will pay one hundred percent (100%) of the Restricted Units, either in cash or common stock of the Company, to the Reporting Person on March 15, 2020.

Remarks: Chief Legal Officer, Chief Administrative Officer and Secretary

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.

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